‘CAR DETROIT RADIO: ’63 NEWSPAPER AD FLASHBACK!



Sunday, October 27, 1963

A DETROIT RADIO BACK-PAGE AD

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DETROIT FREE PRESS: “’So Good To Be With . . .  1-1-3”

(Above WCAR ad courtesy freep.com newspapers archive. Copyright 2017; Newspapers.com)


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‘CAR DETROIT RADIO: ’63 NEWSPAPER AD FLASHBACK!



Sunday, November 8, 1963

A DETROIT RADIO BACK-PAGE AD

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DETROIT FREE PRESS: “’So Good To Work With . . .  1-1-3”

(Above WCAR ad courtesy freep.com newspapers archive. Copyright 2017; Newspapers.com)


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DETROIT WCAR RADIO ’63 NEWSPAPER AD FLASHBACK

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Monday, November 19, 1963

A DETROIT RADIO BACK-PAGE AD

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DETROIT FREE PRESS: “So Good To Be Home With . . . 1-1-3”

(Above WCAR ad courtesy freep.com newspapers archive. Copyright 2016; Newspapers.com).


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A 1967 DETROIT WCAR RADIO NEWSPAPER FLASHBACK

DetroitFreePressDetroit_Free_Press_Sun__Jan_8__1967_WCAR_Ron_Rose_(mcrfb)


Sunday, January 8, 1967

A DETROIT RADIO BACK-PAGE

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DETROIT FREE PRESS: WCAR-AM ‘Ron Rose, It Takes Drive’

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(Above WCAR article is courtesy freep.com newspaper archive. Copyright 2016. Newspapers.com).

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MCRFB.COM Detroit Radio Back Pages

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MCINTYRE STEERS WCAR TO TOP 40 . . . AUGUST 14, 1971

Motor City Radio Flashbacks logoFrom the MCRFB news archive: 1971

STATION FORMAT RUMORED 2 YEARS IN WAIT; PD MAKE CHANGE IMMEDIATE

 

 

 

 

DETROIT — Exactly as rumor stated, WCAR here has switched to a rock format. The oddity about the format change and the rumor, however,  is that the rumor dates back at least two years . . . . dates back in fact, to the day that Ken Draper signed a contract to consult the ultra-powered station. It had been a middle-of-the-road station since Draper took it under his wing; before that, it was more or less of a mishmash in programming.

The original intention according to program director Neil McIntyre, was to stick to an MOR format. The factors that precipitated the program change, in spite of previous intentions, was the failure of WKNR to make it in the market with a rock format. And, too, CKLW, a long-time powerhouse, was no longer connected with program consultant Bill Drake and, in fact, was being forced by government regulation, to program a large portion of Canadian product in its programming. Perhaps the key factor was the absence of Drake.

WCAR 1090AMWCAR, with 50,000-watts during the day and 10,000-watts at night, is playing between 40 to 60 records; “never less than 40,” says McIntyre, plus a feature album a week. More that that, the station is the station is keying on album cuts and, for example, played six cuts of the new Blood, Sweat and Tears album.

“We’re playing album cuts as if they were singles,” McIntyre reiterated. He listed “Surrender” by Diana Ross from her new album, and, “Hello Groceries” by Chase from their LP. There were five LP cuts on the playlist last week. “Even if the cuts are not released as singles, we’ll stay with them a couple of weeks longer just for the sake of adding variety to the format,” McIntyre said.

All records are pre-selected by McIntyre and John Wellman, who works in the office of programming affiliated with the consulting firm operated by Ken Draper, Chuck Blore and John Rook. These are picked either Thursday or Friday and the new playlist is added to the air in afternoon drive time without fanfare. However, there is no set policy of adding new records (seven new singles were added last week) and new product will be put on the air immediately, if warranted. “We put ‘I Woke Up In Love This Morning’ by the Patridge Family on the air Saturday. By Wednesday it was the top requested tune of all the new records.”

WCAR has six direct request lines into the studio and the air personality “had better answer it,” McIntyre said. In the old format, the air personalities used to just rap with listeners; in the rock format, they take requests.

Air personalities pull their own music for their show within the limitations of the format. WCAR personalities include Ray Otis 6-10 a.m.; Dave Prince 10 a.m.-2 p.m.; Dan O’Shea 2-6 p.m.; Ed Busch 6-10 p.m.; Scott Regen 10 p.m.-2 a.m.; Warren Pierce 2-6 a.m. — the same staff almost as when WCAR was an MOR station (Regen joined the staff several weeks back).

Clay Proves Pull

The target audience of WCAR is the 15-35 age group. “Mostly, we’re an alternative to listeners. In want of good programming, many were going to the FM stations; now, we’ll be there.” The station will be a personality station and will be actively trying to break new records. “We have been playing the Tom Clay record (“What The World Needs Now Is Love”) for weeks, even when we were an MOR station. Prince mentioned on the air for anyone not able to find the record in their record store to call Motown Records. Al Valenti called us and pleaded for us to give listeners the name of a record store that had stock; he’d been bombarded with phone calls for the record. So, we know we’re already having an impact in the market. The leading Top 40 station in town puts on a couple of records a week. But as a challenger, we can set our own rules about new records.”

WCAR will soon be “beefing-up” its jingles package.

There will be some six-record sweep; the records will be segued. All records will be post-announced. McIntyre, a 14-year veteran in the radio business having worked in Cleveland, Pittsburgh, New York and previously program director at  WOWO, Fort Wayne, Indiana, before landing at WCAR as program director, exclaimed “it’s nice to see people so excited about a radio station — from the girl at the switchboard to the news director, John Webster, a hell of a guy.” END

(Information and news source: Billboard; August 14, 1971).

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WCAR DROPS NEWS FOR MOR FORMAT . . . OCTOBER 15, 1977

Motor City Radio Flashbacks logoFrom the MCRFB news archive: 1977

DETROIT STATION MAKES SWITCH WITH ADULT CONTEMPORARY FORMAT

 

 

 

 

 

WCAR 1090AMDETROIT — WCAR, the 50,000 watt station which has never reached any decent levels in programming the past several years, dropped its last effort — all news — last week and went to a personality adult contemporary sound under new owners Golden West Broadcasting. Golden West also owns such stations as KMPC  in Los Angeles and KSFO in San Francisco. The format will target the 25-54 age audience under general manager Hugh Barr. Music mix will be MOR hits and oldies. The format was introduced Monday, October 3, at 12 a.m.

Staff lineup features Scott Wallace 5-9 a.m. from KAAY in Little Rock, Arkansas; Bobby Sherman 9 a.m.-noon, hails from KUGN in Eugene, Oregon; Mike Donahue noon-3 p.m., from TM Productions in Dallas where he was a writer and producer; Bob Vernon 3-7:30 p.m., comes from WABC in New York (formely also WJR in Detroit); Nick Fanaday 7-midnight from KWIZ, Santa Ana, California, and Candy Shannon midnight-5 a.m., who was also a news person at the station since January 1976. END

(Information and news source: Billboard; October 15, 1977).

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