Motor City Radio Flashbacks

From the MCRFB news archives:

BOB CREWE REGENERATES GROUP WITH OLD STANDARD WITH NEW SOUND

 

 

 

 

NEW YORK — The Four Seasons on Philips Records is one of the hottest recording groups in the business and the reason undoubtedly is because independent producer Bob Crewe keeps them fresh. The producer has come up with an entirely new sound for the group’s next release, to be released within the next three to four weeks.

Taking an old standard, “I’ve Got You Under My Skin,” Crew revamped the song and gave it a modern arrangement. “This Cole Porter song never gets old,” he said, “and the way we’ve recorded it, it’s got to be the biggest record the group has ever had. It’s a whole new departure.”

Crew said that he and the group had wanted to “go a little bit different. Every time we’ve done this, it’s been a good shot in the arm.” The group’s recent hits, “Ragdoll” and “Opus 17,” were in this vein,” he said. “And because we try to be inventive, we keep the record buyers from ever getting tired of our sound. There is very little this group can’t do. They’ve been hot since 1962.”

The Four Seasons, Crewe said, have been responsible for selling more than 80 million singles and albums in the U.S. and around the world. END

(Information and news source: Billboard; August 13, 1966).