ROLLING STONES TOUR IN U.S. SPARKS DISK SALES . . . JUNE 27, 1964

Motor City Radio Flashbacks logoFrom the MCRFB news archive: 1964

STONES FIRST U.S. 11 CITY TOUR CAPS FINAL STOP IN BIG APPLE

 

 

 

 

 

Rolling Stones London Records U.S. Tour '64 (Billboard) Poster (click on image for largest view)
The Rolling Stones London Records U.S. Tour ’64 (Billboard) poster. (Click on image 2x for larger detailed view).

NEW YORK — The record sales pickup of the Rolling Stones in the United States is attributed to London Records executives Herb Goldfarb and Walt Maguire to the British group’s recent tour here. Both Goldfarb and McGuire, in their capacity as sales-distributions manager, and pop artists and repertoire sales head, respectively, collaborated on an all-out promotion effort tied in with the Rolling Stones’ visit here — and it paid off.

The Rolling Stones album, according to Goldfarb, is pushing the 100,000 mark. Their first single release, “Tell Me,” hit the best-selling charts and sparked the release last week of a follow-up single, “Not Fade Away,” which according to them, “is already on its way.”

In conjunction with the Rolling Stones U.S. tour, London applied a variety of merchandising techniques, to help spark sales of their disks. The company spread around the country with window streamers, easels, special disk jockey kits, stickers, buttons, etc., to build and generate more interest in the Rolling Stones. Both Goldfarb and Maguire admit that it added to a hefty coin outlay but with the disk orders coming in a steady rate, it has turned out to be a profitable investment.

The Rolling Stones have been touring the U.S. since June 1 and wound up with two of their appearances at New York’s Carnegie Hall Last Saturday, June 20. The British band was due to leave for home the following day. END

(Information and news source: Billboard; June 27, 1964).

The Rolling Stones take out some time for greeting fans, New York City, June 19, 1964.
The Rolling Stones take out some time for several greeting fans upon the band’s arrival in New York from Philadelphia, June 20, 1964. Spanning 11 cities, the Stones’ 1964 American tour included a concert in Detroit at the Olympia Stadium, June 14. (Click on image for largest view).
New York City WINS Rolling Stones June 20, 1964 concert poster, Carnegie Hall. (Click on image for largest view).
New York City WINS Rolling Stones (June 20, 1964) Carnegie Hall concert poster. (Click on image for largest view).

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