From the MCRFB radio scrapbook pages: 1949
WXYZ Radio Sign Of Times
DETROIT (June 25) —WXYZ goes formally into the business of selling space, as well as time July 1, when it unveils a new Translux sign, said to be the world’s largest measuring 90 by 7 feet, atop the Maccabees Building.
Space on the sign has been sold to 12 participating sponsors on one year contracts, in advance of opening —
Hickory Oil Company, Philco Distributors, Michigan Consolidated Gas Company, DeSoto-Plymouth Dealers’ Association, Altes Brewing Company, Gordon Baking Company, Monroe Auto Equipment, Robert Hutton & Company, Pilgrim Laundry, Bronte Champagne & Wines, Felix Rhymes and Maccabees Building.
The sign will carry commercials, public service messages, and promotions for WXYZ, in addition to time, temperature and weather information and news flashes. END
(Information and news source: Billboard; July 2, 1949).
