From the MCRFB news archives:
Girls ‘Man’ Deejay Mikes at WABX-FM
Detroit — Last Monday, on August 14, 1967, WABX-FM began a new all-girl deejay policy and the ladies will be playing jazz oriented pop music and humor. The girls will be featured 10:00 a.m. to 9:00 a.m. daily, and noon to midnights on Sundays. Jim Rockwell remains to do his daily 9:00 p.m. to 1:00 a.m. jazz show. John Small is the WABX station manager.
The man responsible for the station’s new image is Mickey Shorr, program manager and creative director of Century Broadcasting Corp., which owns WABX-FM. Shorr is originally from Detroit, where he once was a Top 40 disc jockey with WJBK, WXYZ, CKLW and the former WKMH, now presently WKNR.
Shorr first used the all-girl formula on WSDM-FM in Chicago where it became very successful. Instead of calling his WABX-FM girls “disc jockeys,” Shorr labels them as “Mickey’s Collection.”
The girls will tape lead-outs from records, commercials, and humorous bits rather than actually broadcasting live from the studio. They represent different nationalities and have names like Curry, Halavah, Supersport and Lo-Cal. END.
(Information and news source: Billboard; August 19, 1967).
