WJR-AM RETURNS TO THE CBS RADIO NETWORK… JANUARY 12, 1963

From the MCRFB NEWS archive: 1963

After More Than 3 Year Absence, WJR Returns to the CBS Network

CBS Radio Networks — **CBS Radio** logo *1963*.

DETROIT — After a three-and-a-half-year separation, powerhouse WJR has rejoined CBS Radio, thus filling a glaring gap in the network’s nationwide coverage and adding more CBS “names” to the station’s own extensive personality roster.

The move has spelled no radical change so far in WJR station personnel, though much program shifting has been necessitated by the addition of such shows as “Arthur Godfrey Time,” Art Linkletter’s “Houseparty,” the “Garry Moore Show,” Betty Furness’ “Woman’s Word” and dozens of CBS News programs.

WJR Radio 760 newspaper ad for The Jimmy Wood Show; March 30, 1964. — **WJR-AM 760** newspaper ad for the *Jimmy Wood Show;* March 30, 1964. (Click on image for larger view)

Biggest move slices Jim Wood’s popular afternoon broadcast of “Showcase,” an easy-going blend of pop music, album instrumental tracks, interviews, from a daily two hours and 15 minutes, cut down to 50 minutes across-the-board. Most of the lost time is being made up, however, on a new “Jim Wood Show,” from 10:05 to 11:00 P.M. The new program includes some of the “Showcase” ingredients with the addition of humorous skits written and enacted by the ‘man-of-many-voices’ Wood.

The long-time WJR music variety show, “Guest House,” has been torn down after nine-years as an evening program landmark, but re-appears almost intact as “The Bud Guest Show” in the 12:30 P.M. through 12:55 P.M. slot, featuring host Guest and the WJR orchestra led by Jimmy Clark. The shift, meanwhile, has knocked out a WJR music-oriented show, “Time Out For Music,” which will now be heard on Saturdays only.

Popular WJR air-personality J. P. McCarthy, considered by record industry personnel as being the Motor City’s top-rated record-spinner, has lost his Saturday afternoon segment of “Music Hall,” but has an extra 15 minutes tacked onto his late-afternoon into early-evening daily stint. His early morning spot is left as unchanged from Monday through Saturday.

A 50,000 watt, clear-channel station, WJR covers more radio homes than any station outside of New York, Chicago and Los Angeles — 15,500,000 people in four States plus an additional 3,000,000 in Canada. One of the nation’s pioneer stations, WJR began broadcasting in 1922 and has since become Detroit’s premier good-music radio station.

WJR has been a CBS affiliate from September, 1935 through May, 1959, when station management split with the network over the new Program Consolidation Plan. The Program Consolidation Plan (or PCP) involved compensating affiliates with free programing which they could sell to local advertisers, rather than paying the station cash for using network programming.

Cash Is Back

A WJR Radio Toledo Blade newspaper ad; December 30, 1962. — **WJR goes CBS with these names for 1963:**
*Dallas Townsend; Robert Trout; Stuart Novine; Jerry Coleman; Richard Hottelet; Alexander Kendrick; Douglas Edwards; George Herman; Winston Burdett; Leonard Berstein (pictured left).*
*Arthur Godfrey; Allan Jackson; Art Linkletter; David Schoenbrun; Betty Furness; Garry Moore; Nancy Dickerson; Charles Collingwood; Lowell Thomas; Chris Schenkel* (pictured right)

Stations consider it as an unworkable “barter” system, declared it would hurt the industry and gave the network its six-months’ contractual notice. The plan was dropped by CBS early this year and cash compensation was restored, paving the way for this week’s return.

Since the schism, the CBS Radio Network had been without a regular outlet in the important Detroit market. The NBC outlet of longstanding is WWJ, the Detroit News station. ABC owns and operates WXYZ and WKMH programs Mutual news and sports shows.

Commenting on the move back to WJR, CBS Radio President Arthur Hull Hayes said, “We welcome the re-affiliation of WJR because it reflects the renewed vigor and indestructible importance of (CBS) network radio” having now been enjoined once again in the Detroit market. END

___

(Information and news source: Billboard; January 12, 1963)

**Vintage WJR-AM 760** newspaper ad for J. P. McCarthy’s “Music Hall” return; *December 1964*

WKNR, WJR HITS BIG PAY DIRT . . . JULY 24, 1965

From the MCRFB NEWS archive: 1965

RADIO RESPONSE ROUNDUP

WKNR, WJR Hitting Pay Dirt in Detroit, Thanks to Two Air Personalities

DETROIT — Two deejays — one in the Top 40 field and the other from a ‘middle-of-the-road’ easy music station, are basically responsible for the tremendous success of radio stations WKNR and WJR here in influencing the sales of records…. and may be largely responsible for the success of their respective radio stations in reaching a large audience.

J. P. McCarthy; WJR. — **J. P. McCarthy** WJR circa 1965

WJR station manager James H. Quello, said that his good music station was proud of J. P. McCarthy. “He’s the number one radio personality in town. Everybody knows him and he’s in good part responsible… a major factor… in influencing the sale of LP’s in Detroit.”

According to Billboard’s Radio Response Rating Survey last week of the Detroit radio market — ranked the country’s fifth radio market — McCarthy was rated No. 1 in influencing radio listeners to purchase popular LPs. The station was rated first in the same category, but what makes it a unique situation is that the station gained strength to capture the top position since a similar Billboard survey of May 16, 1964, had placed WJR in second-place behind WCAR.

And the reason, according to Quello, is the power of McCarthy. McCarthy had been with the station at one time, then left WJR in Detroit to work for another radio station in San Francisco. He returned back to Detroit since the last Billboard survey. He’s so effective that WJR placed him on mornings in their 6:30 a.m. to 9:00 a.m. time-frame, and he returns for the 3:15 p.m. to 6:00 p.m. drive time. “After all, this is the motor city of the world… a big car place,” Quello went on to say. McCarthy features mostly MOR records, Quello said, “but we’re programming more contemporary music now, anything short of rock and roll.”

In influencing the sale of popular LP recordings, the major stations, in order, are WJR, WCAR, WWJ, and WJBK. WJR and WCAR has most of the power; in fact, WJR’s McCarthy had 52 per cent of the total points in Billboard’s survey, followed by WCAR deejay Joe Bacarella with 36 per cent overall.

WJR, incidentally, tied for second-place with WWJ in influencing the sale of conservative type records, was No. 1 in influencing the sale of classical records, and showed up fairly well as a power in influencing the sale of folk records as well.

Both Gain

Bob Green; WKNR. (Photo courtesy Scott Westerman and Keener13.com). — **Bob Green** WKNR *circa 1965*

The top position in the sale of popular record singles was again captured by radio station WKNR and its popular disk-jockey, Bob Green. In fact, both station and deejay gained in strength. WKNR radio was rated at 33 per cent in May 16, 1964, but increased its influence to 44 per cent as of last week. Green increased two points to 30 per cent.

WKNR radio station manager Walter Patterson said the Top 40 station isn’t doing anything different, “but we are fortunate in accumulating listeners.” A recent Pulse study showed that the 24-hour Detroit station as reaching 292,900 separate households during a given day.

“We’re not cocky, but we watch our position closely and never let up,” Patterson said. While the station does believe in strong air-personalities, — “some are and some are not” — it also practices “playing more music and keeping talk to a minimum.” The station’s “sound” is very important,” Patterson said.

WKMH the former, now WKNR, featured a “middle-of-the-road” music format until November 1, 1963, when it went Top 40. “We’ve pulled the fastest turnaround of any station in the country,” Patterson said. “What’s happening is the more we go, the more we get.” The station plays the top 31 records and distributes 99,000 copies of the station’s own survey guide of featured songs and hits. Patterson also said the station has a “refrigerator full” of promotions and uses them as the need arises.

Also in the Top 40 market, radio station CKLW has increased its power in influencing the sales of records since the last Billboard survey. The market saw WJBK change format from Top 40, where it ranked No. 2 last May, to good music. In May 1964, it was No. 4; now it ranks second. Dave Shafer and Tom Shannon of CKLW now rank second and third behind WKNR’s Bob Green.

John Gordon, the program director of CKLW, received the Billboard nod as most co-operative in exposing new records.

Close in R&B Field

In the R&B field in the Detroit market, it was a close race, but WCHB radio came out on top in influencing record sales. WCHB had 49 per cent, WJLB had 44 per cent and FM station WGPR had 7 per cent. WJLB ranked first last May.

Ernie Durham WCHB — **Ernie Durham** WCHB

Bill Williams, program director at WCHB, attributed the station’s increase in influence to a “much tighter format that was launched in January.” The station also went 24-hours in April. Williams said deejays on WCHB are now faster with delivery than before. “We play 35 of the top-selling R&B records, interspersed with every third record with one we think is a good prospect for a potential hit-maker to climb-up the chart.” This has made the station very important in getting listeners to go out and buy more into the R&B product,” Williams said.

“This is a good R&B market, its the home of the Motown sound,” he said, adding that he liked to think of his market as the entire population of Detroit. WJLB, however, scored with the top disc-jockey — Ernie Durham — in the power of influencing record sales. In fact, Durham almost captured the whole thing with a 44 per cent influence in the Detroit R&B market. The second-place honors goes out to Le Baron Taylor of WCHB, who held the No. 2 spot at 27 per cent.

Interesting to note is that an FM station, WBRB-FM is now showing muscles in influencing the sales of country music records. The field is still dominated by country powerhouse WEXL, which still came up with 86 per cent of the total points, but it’s no longer a one-station field. WBRB showed up with a 14 per cent; it’s a new station since the last Billboard survey. Bill Samples, of WEXL, is still the No. 1 deejay in the motor town getting country music records sold. END

___

(Information and news source: Billboard; July 24, 1965)