Tamla-Motown Goes Outside To Get Talent; Changes Big Name Policy
DETROIT — The Tamla-Motown organization recently reversed it general policy of creating it’s own big names and has been adding standard acts to it’s own roster, including Billy Eckstine, Tony Martin and Connie Haines. Other big names — most of whom hadn’t had hit records for some time — are expected to be added to the fold.
“One of the reasons these artists hadn’t had hit product lately,” Vice-President and Sale Manager Barney Ales said, “is that they haven’t been recorded with an appeal to the record-buying public. We want to give them our sound.”
The “Detroit Sound” has been tremendously successful; the firm’s batting average is the envy of the industry. As of this week, President Berry Gordy, Jr. can point to 9 singles on Billboard’s Hot 100 charts (another just dropped off last week) and four of these were in the top 20. Two weeks ago, the Detroit recording firm had 12 singles on the charts. The label also now has seven LP’s in the top of the chart. “Where Did Our Love Go,” by the Supremes, has been on the LP charts for 51 weeks.
What makes this all fantastic, however, is that the firm released very few singles so far this year — only 32, according to Phil Jones, marketing and research director for Motown. “Five of these records were million-sellers,” he said, “Ninety percent of these Motown Detroit recordings hit the charts.”
Five singles turned out by Gordy reached No. 1 on the Top 100. These included three by the Supremes, one by the Four Tops and one by the Temptations. Jones said that “I Can’t Help Myself” by the Four Tops sold a million and a half records. “But we have 10 or 12 artists that constantly have hits,” Jones said. “I feel we’ve made more artists than any other label.”
It was felt that the present splurge of signings, which included Jack Soo, the Lewis Sisters and Barbara McNair, the firm was branching more into the album product. Jones said that Tamla-Motown first intended to give these new signings a hit single. “They seem to be able to sell more albums that way.”
“We’ve been putting out a limited number of albums — 12 or so this year. Out of that, 10 have been on the charts and seven are still on,” Jones had said. “All these albums have proper timing — the artists are hot. I don’t consider it any sense to turn out catalog product; it’s to difficult to compete with the budget lines.
What we’re doing in signing people with talent that will fit in with material we’ve already got on hand. Our success can be attributed in part to the great producers we have working for us. For instance, the songwriting and producing team of Brian Holland, Eddie Holland and Lamont Dozier have turned out six or seven releases this year, of which four have reached the No. 1 position on the chart and two or three reached the top 10.”
Smokey Robinson, the lead singer with the Miracles, also writes and produces, and Jones said that studio music director Mickey Stevenson “has also come up with quite a few hits.”
The label recently expanded overseas, and Jones and Ales had left this past Sunday, August 29, to meet with EMI officials in England to discuss establishing closer ties and more effective marketing for the label. “What we hope to do,” Jones stated, ‘is make all our artists as successful in England as the Supremes are over there.”END
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(Information and news source: Billboard; September 4, 1965)
DETROIT — (02/1968) — Bill Cosby appeared in concert at Cobo Arena Friday (January 26). With him will be the Pair Extraordinaire. . . . Clay MacMurray, formerly with Jay Kay Distributors here, has been appointed Midwest promotion manager for Venture Records. . . . Solid Hitbound Productions announces the release of four new singles this week on the Parliaments, J. J. Barnes, Steve Mancha and Little Sonny. . . . Paul Anka headlined for one week, Jan. 8-14, at the Roostertail supper club. Other acts during that week included the Lazy Eggs and the Utopias.
Two Motown acts, the Monitors and Bobby Taylorand the Vancouvers appeared in a Motown Revue at the 20 Grand Driftwood Lounge Jan. 12 -18. . . . Nina Simone and Detroit’s Gerald Wilson and his band are booked into the Masonic Auditorium for Saturday (27). . . . The Sam and Dave Revue will come through here Feb. 2 at Cobo Hall, presented by LBJ Productions. . . Aretha Franklin is scheduled to appear in concert early next month, also at Cobo Hall. Sharing the bill with her will be the Young-Holt Unlimited and Erma Franklin, backed by an orchestra with strings. . . . The Fantastic Four will make their 20 Grand debut with the Detroit Emeralds Friday (26). . . . The entertainment lineup for the annual Autorama at Cobb Hall, Friday through Sunday (19-21) include the Bob Seger System, the Rationals, the Scott Richard Case, the Camel Drivers, the Amboy Dukes and the Tallasmen. . . . Pianist Seymour Bernstein played a series of concerts at the Detroit Institute of Arts during the week of Jan. 12, after Kaebi Laretel had to cancel because of illness. Bernstein performed unnamed selections, then called for children in the audience to suggest titles. Their impressions of the music were surprisingly close to those of the composers’. . . . On Friday Jan. 12, Al Hirt and Pee-Wee and the Young Set appeared in concert with the Detroit Symphony Orchestra, conducted by Sixten Ehrling. The concert took place at the Ford Auditorium, and was a benefit performance for the Symphony’s pension and maintenance funds. . . . Disk jockey Tom Shannon will do his second TV production with WJBK Channel 2. Shannon will discuss the record business with other disk jockeys. A Sonny and Cher movie feature will be included as part of the program. END.
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(Information and news source: Billboard: February 10, 1968)
DETROIT — (02/1968) —Janis Ian appeared in concert Friday (26) at the Masonic Auditorium . . . . The Sam and Dave Revue opened Friday (2) at Cobo Hall, including an 18-piece orchestra and other acts from the Stax/Volt stable of artists. . . . Rhetta Hughes appeared in the Roostertail’s main dining room during the week of Jan. 18-24 . . . . Red Buttons headlined at the Roostertail for 10 days through Feb. 3, and the Four Tops are scheduled to open there Monday (12) . . . . MGM Records will present the Every Mother’s Son as part of a promotional campaign at the Roostertail’s Upper Deck for Robin Seymour‘s celebrity night on Wednesday (14) . . . . Bob Harper is the new disk jockey at WKNR, filling the all-night spot . . . . The all-night spot at WCHB is now being filled by Ron White, and Leon Ivan is the new early afternoon disk jockey for WJLB.
Dave Shafer, formerly with CKLW, is now head promotion man for Record Distributors here . . . . Tom Shannon, top disk jockey at CKLW, has scheduled his second TV production with WJBK Channel 2 for Friday (16). The format of the show will consist of a discussion about radio with other Detroit area disk jockeys. Representing the other stations in the area for Shannon’s discussion will be Ernie Durham for WJLB, Dick Purtan for WKNR, Hank O’Neal for WJBK, and Bill Williams for WCHB. Video tapes will be shown of performances by the Temptations, Marvin Gaye, and Every Mother’s Son . . . . Laura Lee is currently performing at the Phelps Cocktail Lounge, and James Carr has just closed there . . . . CKLWChannel 9 plans to begin a weekly taping of live, nightclub type shows at the 20 Grand Driftwood Lounge, to be telecast on Thursdays. Aretha Franklin will perform her first Detroit concert Friday (16) at the Cobo Hall Arena. With her will be Erma Franklin and the Young-Holt Unlimited . . . . Al Williams will present the “Memphis sounds Show” at the Riviera Theater for seven days, Feb. 23-29. This show will include Eddie Floyd, Barbara Merger, Pat Lewis, J. J. Barnes, the Holidays, Pig Meat Markham, the Casanovas, Dusty Williams, Denis Thomas, Ruby Andrews and Timmy Willis . . . . Don Davis, formerly the music director for Solid Hitbound Productions here, has set out to start his own operation under the name of Groovesville Records. One of the first acts signed on WCHB, has been appointed production manager for that station . . . . Motown Record Co. has filed suit for $1 million against a theater here which recently opened, calling itself the “Beverly Motown Theater.” Motown Records contends the name is a fraud on the public and an “unlawful infringement” on the Motown trade name . . . . MGM’s Orpheus is set for the Chessmate through Sunday (11) . . . . Philip’s 4 Seasons are scheduled for a Detroit concert, Friday (23).
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(Information and news source: Billboard: February 10, 1968)
Many Top 40 Stations Dropping Format for Christmas Holidays
NEW YORK — Many Hot 100 format radio stations — including WMCA, New York; WTRY, Troy, N.Y.; and WKNR, Detroit – are dropping completely their usual format for Christmas.
In the case of WMCA, the station will program Christmas records from Christmas Eve, through 1 p.m. Christmas Day, at which time it will go back to the hits. Ruth Myers, program director of the rock ‘n’ roll powerhouse, said the station began playing some Christmas records like “Sleep In Heavenly Peace (Silent Night),” by Columbia Records’ Barbra Streisand and “We Need A Little Christmas,” by the New Christie Minstrels of Columbia Records, right after Thanksgiving Day. Play of these records were limited to one per deejay show. The last week before the holidays, Myers said, “we’ll play all records and lean a little heavily on the Christmas records that might be making it.”
Frank Maruca, program director of Hot 100-formated WKNR, said he’d be holding back on Christmas records until the week before Christmas. WKNR will play one Christmas tune an hour; on Sunday, two per hour; Monday, three per hour; at 3 p.m. Christmas Eve the station will switch to a temporary all-Christmas format that includes everything from “Jingle Bell Rock” to songs by the Mormon Tabernacle Choir.
WTRY in Troy-Albany-Schenectady, N. Y., has been playing some Christmas records that fit its format, though this means not playing as many as holiday records as most stations, said general manager Arthur Simmers. But at 5 p.m. Christmas Eve,the station will devote its programming to Christmas records exclusively without commercials. It has been the pattern of most stations in the past too early, said Simmers, “driving it into the ground so that by Christmas it was irritating to hear it.” On the other hand, he felt it didn’t make any sense risking the possibility of offending any sizable segment of a radio station’s audience by ignoring the significance of Christmas Day. So, why airplay was limited to the hit Christmas items during the Holidays, Christmas Day would be devoted to the holiday spirit — “The season isn’t that different, but the day is.”
As of a week ago, WKDA, the Hot 100 format station in Nashville, hasn’t played any Christmas product though program director Dick Buckley said he would play some as it grows closer to Christmas . . . . tunes like Elvis Presley‘s “If Every Day Was Like Christmas.” However, he said, he didn’t know of many Christmas tunes which would improve his programming. “This is strictly my own opinion, but I heard people say they are tired of Christmas music after hearing it since Thanksgiving Day. I feel there is no Christmas record this year that people are clamoring to hear. Top 40 radio programs what people want to hear, but it seems like every year stations are playing less and less Christmas music.”
‘Little Undecided’
George Brewer, the new program director at WIXY, Cleveland, also said he wasn’t programming any Christmas tunes and was a “little undecided” about the matter. He said he’d probably wait until the mood hit a couple of days before Christmas, then gradually work in more and more of the holiday records. “Christmas,” he said, “is a hard time of the year to program a station.”
Rudy Runnells, music director of WOL, the Washington R&B formatted station, said he would probably wait until the last week, starting with two tunes an hour and increase to four-to-five plays. The problem? “I just don’t see where traditional Christmas music can be formatted. It’s almost sacrilegious to play it, though there are a few new records that may demand attention. He said the station gained listeners last year by limiting two Christmas tunes to two an hour the week of Christmas the week of Christmas. These were R&B Christmas records. Everybody plays the Christmas records anyway, and usually the same records. For us to do so, would be violating our own format. We’d lose a lot of listeners.”
Program Hymns
WJJD, Chicago’s country music operation, launched Christmas country music December 1 and on December 15 began programming hymns and traditional music, said program director Chris Lane. WNEW, New York “easy listening” giant, began playing one Christmas tune an hour Saturday (December 3) and last week stepped up the airplay of Christmas Records to two an hour. The biggest project of the station, however, will be the taping of a live half-hour show starring Harry Belafonte which will be aired Christmas Day.
Triange, producer of a holiday marathon package labeled “30 Hours Of Christmas,” has lined up more than 135 stations nationwide to carry Christmas music from 6 p.m. Christmas Eve through midnight on Christmas Day. The show, updated each year since it was launched in 1962, features more than 300 artists. END
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(Information and news source: Billboard; December 24, 1966)
Something For The Girls: Trending Hot 100 December ’63
NEW YORK —Female artists are making their strongest impression on the Hot 100 single chart in many months, with four of the current top seven records involving feminine performers. Particularly interesting is the fact that nine of this current crop of acts present on the chart are there for the first time.
It is true, of course, that the girls have been making a strong comeback for several years, but that area of the pop scene seems now to have taken on even more vitality. In the late 1950’s era of the hard rock, girl artists virtually disappeared from any kind of contention. with the exception of a very few, like Connie Francis, who seemed to be able to buck the trend consistently.
Girl artists then began making a renewed dent on the charts as supporting background singers, a practice which is still very’ much in effect. But the backgrounding led to feature efforts by girl groups. The Cookies, on Dimension Records, and the Crystals on the Philles label, are examples of groups who started their careers in supporting roles, only to become lead attractions themselves.
Strongest in Years
Eventually, with the emergence of the so-called Philadelphia and Detroit sounds, as evidenced by such groups as the Marvelettes and the Orlons (composed of basically a female sound of three girls and one male) the femme contingent assumed its strongest position in the chart derby in many years.
One strong indication of this is the fact that of 20 records that have hit the No. 1 Hot 1oo spot so far this year, 11 — more than half — involve girls either as part of a mixed vocal group or by themselves, without male vocal companions. In several of these, namely Ruby and the Romantics and the Essex, a girl is the key performer with the males limited to a supporting backup group role.
Hot Entries
Soeur Sourire, the Singing Nun from Belgium, is just the latest example of the current trend. The Sister’s record of “Dominique” has been a smash. Immediately prior to her arrival at the top, with a simple, sweet performance far removed, incidentally, from the Philadelphia- Detroit sound, two mixed duos, April Stevens and Nino Tempo, and Dale and Grace made the top spot.
Currently in the top seven are the same Dale and Grace(“l’m Leaving It Up to You “) as runner-up of the week; Lesley Gore (“She’s a Fool “), No. 5; and a new British girl duo in their first excursion on the charts, the Caravelles, with “You Don’t Have To Be a Baby To Cry,” in the seventh spot. The brother and sister act of Nino Tempo and April Stevens, after a week in the top position, held on this week at No. 11.
Another act new to the charts is the Dixiebelles on the Nashville-based Sound Stage 7 label, with “Down at Papa Joe’s.” Among the other new femme acts showing well and all but one of which are moving upward, are the Murmaids with “Popsicles And Icicles” on Chattahoochee; Shirley Ellis with “The Nitty Gritty” on Congress; the Secrets on Philips with “The Boy Next Door “;Betty Everett on Vee Jay with “You’re No Good”;“Dumb Head,” by Ginny Arnell on MOM, and “Hey Lover,” by Debby Dovale on Roulette.
Gals Make It
And the girls are making the hits today, not with a single type of styling. The range is broad and includes a raft of material ranging from “Dominique,” to Joan Baez’“We Shall Overcome,” to Lena Horne with her biting “Now,” to the frank statement of teen-age fact, “I Have A Boyfriend,” by the Chiffons on the Laurie label. END
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(Information and news source: Billboard; December 7, 1963)
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NEW YORK — As Thanksgiving faded into memory last week, many of the country’s top deejays turned to their yuletide singles and albums and began to do their Christmas hoppin’ early.
One result of this fast-off-the mark action with holiday songs was a flurry of sales action across the country for both new and old Christmas platters. Record industry sources felt that the action was developing “faster than last year,” largely as a result of the early promotion.
Among oldies moving in the singles field were Bing Crosby’s durable Decca waxing of “White Christmas“; as much a Christmas feature as sidewalk Santas, currently just a single notch under the “Hot 100” list.
Also oldie-but-active were David Seville and the Chipmunks‘ Liberty waxing of “Rudolph, the Red-Nosed Reindeer,” “The Chipmunk Song” and “Alvin’s Harmonica.” Back on radio station turntables was the Harry Simeone Chorale’s “Little Drummer Boy,” on 20th Fox; Bobby Helms’ “Jingle Bell Rock,” on Decca, and Brenda Lee’s “Rockin’ Around The Christmas Tree.”
No New Stuff Yet
There weren’t a whole lot of new Christmas singles yet anyway, and only a few were developing action. Among the strongest were Ray Stevens‘ “Santa Claus Is Watching You,” and the Simeone Chorale’s “Do You Hear What I Hear?” Both on Mercury. In the album field, there was even stronger emphasis on established artists and material. An album developing action – thanks to a growing amount of radio exposure for various tracks – was the Philadelphia Orchestra’s “The Glorious Sounds Of Christmas.”
Mitch On Hand
Other Christmas albums on the move included Columbia’s “Holiday Sing Along With Mitch,” Johnny Mathis’ “Merry Christmas” and Ray Conniff’s “We Wish You a Merry Christmas.” RCA Victor’s “Elvis’ Christmas Album” was moving up also, as was Bing Crosby’s new waxing for Warner Bros. Bobby Vee, whose “Merry Christmas” album on Liberty was developing action, was a virtual newcomer to the circle of established album artists scoring Christmas sales.
The Christmas sweepstakes isn’t over yet, by any means. More Christmas records are due to be released, and stations are not yet really in the swing of full blast of Christmas programming.
However, it didn’t appear likely last week that the Christmas oldies were going to be displaced radically by new yuletide releases. END
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(Information and news source: Billboard; December 8, 1962)
NEW YORK —The sound of jingle bells was heard in recordland last week along with the merry sound of cash registers racking up sales of the “The First Family” (#11; 1 week, LP), “My Son, the Folk Singer” (#1; 6 weeks, LP) and the Elvis Presley “Girls, Girls, Girls” (#27; 1 week, LP) albums. With Christmas less than four weeks away, sales were starting to pick up both standards and newly issued packages.
Hottest of the Christmas albums so far this year were Mitch Miller’s “Holiday Sing Along,” Johnny Mathis’ “Merry Christmas,” Elvis Presley’s Christmas album and the Ray Conniff LP “We Wish You a Merry Christmas.” All of these are re-issue sets that sold well last year.
Among the new albums getting action were “The Glorious Sound of Christmas” with the Philadelphia Orchestra, and the Bing Crosby Christmas set on Warner Bros. There was also some action on the Ramsey Lewis LP “The Sound of Christmas.”
Christmas singles were also getting calls during these strong record days. Singles included old perennials such as Bing Crosby’s “White Christmas,” Harry Simone Chorale’s “Little Drummer Boy,” three by the Chipmunks, “The Chipmunk Song,” “Rudolph, the Red -Nosed Reindeer” and “Alvin’s Harmonica,” and Brenda Lee’s “Rockin’ Round the Christmas Tree,” and Bobby Helm’s “Jingle Bell Rock.”
New Christmas singles starting to perk in various markets include Ray Stevens’ “Santa Claus Is Watching You,” and there was some action and a good deal of radio play on the new Harry Simeone Chorale recording, “Do You Hear What I Hear?” END
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(Information and news source: Billboard; December 8, 1962)
One Motor City Retailer See 30 Per Cent Markup Over 1963
DETROIT — Christmas business should hit an all-time high, Motor City dealers report. If the boom fails to materialize, it will be a big disappointment to the industry in view of the present highly optimistic mood.
An important consideration affects all marketing here – Detroit has been without newspapers for three months, and prospects for settlement appear remote. Consequently all promotional plans are on a catch-as-catch can basis.
Despite the newspaper void, however, business among retail stores is reported good. And it is on this background of solid cash register performance that retailers rest their pleasant anticipations for the holidays.
The automobile labor negotiations are having little effect here. Wearied by the months of seesawing, the public appears to be spending for home entertainment resources. The dealers are profiting and expect to continue.
Business is up some 30 per cent over 1963, according to Milt Keverson, Uptown Radio Company, a major suburban outlet. One big reason is that the firm has concentrated on better merchandise-lines like Scott, Magnavox, Imperial and Ampex. “This means dollar volume, and better profit aswell,” says Keverson. Significantly, he finds that people are buying better quality tape recorders than a year ago. For the holidays, “the outlook is very good. We are looking forward to showing a lot of high end goods.”
Business has been well ahead of last year for the great Grinnell chain. One reason has been a program of growth, with a new store just opened in Toledo, two in Michigan opening this week, and another shortly in the new Mall Shopping Center at Louisville, operated under the Shackleton chain name. The impetus of fall is expected to carry right through the holiday season-and even the absence of newspapers (again, both Detroit newspaper dailies have been on strike) is not expected to hurt too much in the home town.
One of the most significant points noted in assessing business came from Lou Salasin, operator of the Mumford Music Shop. “The perennial slump in record sales, when the youngsters return to school in September simply failed to materialize, and the high summertime business level stayed firm. A very slight drop came a few weeks later and then was offset. The Beatles are credited with setting the pace for the music business this year.
There is one fly in the ointment according to Salasin: “The profit picture is not as good (despite high volume) because we are selling at greater discount to meet the competition.” This, however, is apparently only a local phenomenon.
At the Good Housekeeping Shops, an important chain, business is “excellent-perhaps the best ever. We can’t understand it. Business is running at an all-time high. The year as a whole will be up substantially,” according to Harold Baker, advertising manager. He stressed the point that this climactic level has been held despite the missing newspapers.
Plans for Christmas
With this prevailing high optimism, retailers are varying their plans for holiday promotion. The day-to-day uncertainties of the strikes make confirmation of detailed plans impossible. In addition, retailers are naturally reluctant to tip off their plans to their competition.
Some major changes in use of media are expected. Merchandise men are striving to keep their programs flexible. J. L. Hudson Company, generally regarded as the world’s largest department store (doing tremendous business in the home entertainment field) has been doing excellent business throughout the newspaper strike.
A special tabloid circular, with a few outstanding offers from each department is being planned by Good Housekeeping Shops for Christmas promotion – but only if the papers stay out. Good Housekeeping will push stereo, and put a little more emphasis on television, Baker said, because TV is generally more suitable as a gift for the whole family.
Mumford Music is turning to increased use of FM stations to promote classical music in its Christmas planning. The store will also rely heavily on window displays. This is in line with long range plans to increase the inventory of classical music, making this an important department for the gift trade.
Knowledgeable People
Knowledgeable personnel are another important asset, Salasin believes, in meeting vigorous competition. “Classical record buyers are getting tired of trying to find their records on a rack. Cheapness does not make up for lack of knowledge in a discount store.”
Grinnell’s is putting out an annual catalog for the holiday trade. Other Christmas plans are not available or firmly set. Pre-holiday promotion is being built around the Grinnell-sponsored “My Fair Lady,” who is promoting also the “Detroit Teen Queen.” A special sideline will be a theater dinner party for five couples tied in with the opening of the movie “My Fair Lady.”
At Uptown Radio, a series of four or five brochure holiday mailings is being made to a list of about 50,000 names – some 30,000 from the store’s own files and the rest from directory listings. Brochures from manufactures like Magnavox and Pilot are being used. In addition some custom-prepared material is being used.
Lists of professional people are used for the mailings. Milt Keverson says, “We try to aim at some of the better income groups…. We feel that repetition (of mailings) will be more effective. This seems to work better than anything else.”
Uptown will spend about $500 on decorations for the Christmas season, to make the store attractive and seasonal in its visual impact upon customers and passing traffic. END
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(Information and news source: Billboard; November 14, 1964)
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TOP 40 RADIO STATIONS NATIONWIDE BATTLE FOR LP MARKET SHARE
NEW YORK — Rock ‘n’ roll radio stations around the country are getting deeper into the business of selling their own records. In many markets the stations are fighting not only a competitive radio station for audience, but the competition’s albums for sales. A few of the most prominent battles – both on the air and in the stores raging are between KRLA and KHJ in Los Angeles, WIBG and WFIL in Philadelphia, and between WIXY and WKYC in Cleveland. Other album wars are expected to get under way as soon as some program director strikes the first blow.
CKLW‘s Paul Drew, program director of the Detroit powerhouse, was debating over two different album packages last week. Such radio stations as KGB in San Diego, Calif., WCFL in Chicago, and WDGY in Minneapolis have put out albums. The raison d’etre, of course, has been promotion. All of the album jackets carry, in letters a mile high, the call letters of the radio station; many of the albums feature pictures of the station’s deejays. In addition to the promotional value, there have been some profits turned on the albums. Radio stations, as well as a few of the big name personalities, have sporadically for years made use of oldies but goodies albums for promotion.
Gary Stevensof WMCA in New York has an album, Murray the K has one, Hy Lit has had several, for example. R &b radio stations have occasionally done much the same thing. On rare occasions, some stations have put out special LP’s of new material – generally of local artists – as promotion vehicles. Not only do radio stations reap rewards from these albums, but record companies and music publishers pick up a bonus from masters singles. Some stations have put their own albums together (most are done by companies, who handle all details). WDGY in Minneapolis did its own album, negotiating with labels and publishers.
Johnny Canton, music director, and Scott Burton, program director, spent three months on the project. Canton said they made up a list of 24 songs that they felt were good enough for the album and “ended up with 12 good tunes. . . kind of lucked out on the whole thing.” Tunes included “The Beat Goes On” by Sonny and Cher and “Summer in the City” by the Lovin’ Spoonful. The album cost WDGY about 95 cents a copy and was used strictly as a giveaway over a six-week period. Only 2,000 copies were used and “When you divide six weeks into $2,000 the cost of the promotion was not that bad,” Canton said.
Uses LP in Battle
KRLA, however, is using its album in its rating battle with KHJ. Volume I of the KRLA sold 60,000 copies in Los Angeles record stores, according to station executive Bill Wood. The album, titled “KRLA 21 Solid Rocks,” was on the Music City stores hit list three months and No. 1 on the list 12 weeks, Wood said. The station just recently launched volume II, titled “Son of KRLA 21 Solid Rocks,” is about 34,000 in sales and still climbing.
Dick Moreland, director of special promotions for KRLA, pointed out that there is nothing new or unique in the concept of a radio station promoting it’s own tie -in albums. “What does set the KRLA album venture apart from many efforts in this field is the fact that our LP releases have become much more than station promotion vehicles. Volume one and two of the “KRLA 21 Solid Rocks” albums have become first magnitude monsters. Our success stems from the fact that the station has maintained total control over selection of material, package design, merchandising, advertising, and promotion. Few organizations know as much about the youth market as do Top 40 radio stations. We simply put what we know about youth to use in selling the albums.”
KHJ put out a two -LP set retailing for $3.50. Out about a week, it was reported the album is selling well. Buzz Custio produced it.
In Cleveland, two Hot 100 format stations are in competition on the air and in the stores. WIXY has almost sold out its second 3,000 pressing of its “Super Oldies Album Vol. I.” Volume II should be out by Christmas. WKYC’s “KY Classics” reached local stores about a week ago. Both stations selected songs from 1961 on. WIXY’s LP ranges from “Runaround Sue,” by Dion to “Rescue Me,” by Fontella Bass. WKYC’s album includes “Soldier Boy,” by the Shirelles as well as the more recent “Little Bit O’ Soul,” by the Music Explosion. Both albums have pictures of station deejays on the back.
“We wanted to bring our listeners the best songs in one album,” said Dick Weber, WKYC’s music central. Weber received a plaque for breaking “Little Bit O’Soul” while at WCOL, Columbus. The WIKY album has 20 cuts, the WKYC album 16. Both have interesting marketing touches. Part of the profits of the WKYC album, sold only in the 50,000-watt station’s listening area, will go to the American Cancer Society.
WIXY has tied in the selection of its volume II super oldies album with a coupon in the Plain Dealer’s (‘Young Ohio’) section. Teens whose coupon of five favorites of 1960-1965 contains a selected song will receive the volume I album. WIBG, WFIL Score In Philadelphia, money and promotion have been the rewards of albums by both WIBG and WFIL. In two months, the “WIBGage Hall of Fame” album has sold 50,000 copies, said program director Jim Marks. The album featured 22 tunes, ranging from “The Way of Love,” by Kathy Kirby to “Baby Don’t Go,” by Sonny and Cher. A Post Records product produced by Buzz Curtis, a line on the back of the jacket said: “More to Come!!”
The WIBG album was distributed through Raymond Rosen in all major record stores and departments. Marks said that Sears probably did the most on it … “Hank Kasper, who’s in charge of the record department there, is causing the entire Sears operation to sit up and take notice of what can be done in selling records.” The WIBG album was sold occasionally as a loss leader.
WFIL racked up more than 45,000 sales on its Volume I and Volume II is shooting above 50,000. Sold as a full price item through stores and rackers, the second album features a tune common to the competitive album of WIBG – “Hang On Sloopy.” However, the rest of the tunes range from “Eve Of Destruction,” by Barry McGuire to “96 Tears,” by Question Mark and the Mysterians.Jim Hilliard, program director of the Hot 100 operation, said conservative estimates was that the LP would make WFIL more than $5,000 and “We didn’t have to put up one red cent.” Deejays were featured on the jacket; the album was available in both mono and stereo; both Sears and Korvette were selling it. For a time, the album was third in sales in the market, Hilliard said, “right behind albums by the Beatles and the Monkees.”
Among the firms packaging albums are Lost Nite Records, headed by Jerry Greene in Philadelphia; Post Records, headed by Buzz Curtis in Philadelphia; Take Six Enterprises, headed by Dave Ralnik in Hollywood, and Original Sound. END
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(Information and news source: Billboard; October 7, 1967)
NEW YORK — America’s rhythm and blues product will be getting another outlet in England via the independent Track Records. Kit Lambert, who is partnered with Chris Stamp in the Track operation, has been in the U. S. the past week laying the groundwork for Track’s onslaught into England’s growing R&B market.
Track’s scheme is to found a “third force” in England’s R&B field. “We’re looking for ties with small r &b labels here,” he said, “to give them a corporate identity in England and to give us the product to compete with Atlantic and Motown.”
Track will make its R&B bow in England in about three weeks with the Parliaments‘ recording of “I Want to Testify,” This disk release is the kickoff of a recently concluded deal between Track and Detroit’s Solid Hit Bound combine. Labels in Solid Hit Bound are Revilot, Groovesville and Solid Hit. The Parliaments‘ disk is on the Revilot label and Track expects to have all of Revilot’s product in the English market within a six -month period.
Lambert also plans to present Track’s R&B artists in a new way. He wants to get away from the stereotype presentation of Negro acts and bring out the identity of each singer in a particular group. He’ll concentrate on dress and publicity photographs to develop a different R&B image for Track’s groups. “The image,” he says, “will be something like hip soul.”
Promotion TV
Track will also stress TV films to help promote the R&B act in England. Lambert and Stamp will be visiting the U. S. regularly to supervise the TV films, which have become potent promotional tools for American acts overseas. Meantime, Track is continuing to roll with its pop groups.
The Who a Hit
The Who, a Decca group in the U. S., hit the market this week with “I Can See for Miles.” It is reported to be one of Decca’s largest advance pressings. The record was rushed into market to capitalize on the Who’s appearance on the Smothers Brothers CBS -TV show Sunday (September 24) where they performed the song. Decca is promoting the disk with a printing of 250,000 color photos of the group which is being sent to key radio stations around the country.
And, to keep a continual flow of information from the U. S. to England concerning R&B properties, Lambert and Stamp have shifted Nancy Lewis to a New York office from London. In addition to scouting R&B acts for Track, she’ll be doing publicity for Lambert and Stamp’s management firm, New Action, Ltd. Miss Stamp will be headquartering in New York at 888 Eighth Avenue. END
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(Information and news source: Billboard; September 30, 1967)