Category: MCRFB Commercials / Ads

Armour and Company was an American company and was one of the five leading firms in the meat packing industry. It was founded in Chicago, in 1867, by the Armour brothers led by Philip Danforth Armour. By 1880, the company had become Chicago’s most important business and had helped make Chicago and its Union Stock Yards the center of America’s meatpacking industry. During the same period, its facility in Omaha, Nebraska, boomed, as well, making the city’s meatpacking industry the largest in the nation by 1959.

Michelob Draft Beer is a 4.7% ABV pale lager which was first developed by Adolphus Busch in 1896 as a “draught beer for connoisseurs”. In 1961, Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966. Bottled Michelob was originally sold in a uniquely shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line. This bottle was used until 2002 when it was dropped in favor of a traditional bottle. The teardrop bottle was used again from January 2007 to October 2008.