Alvin, Simon and Theodore-and David Seville have their hottest selling album in years with the new “Chipmunks Sing The Beatles Hits”
The biggest-selling new album in the U.S. at this moment is a Liberty LP called “The Chipmunks Sing The Beatles Hits.” It was released less than two weeks ago, and has already passed the 250,000 mark.
According to Liberty executives it is the fastest selling Chipmunk product in its initial weeks since the little creatures’ first hit, “Witch Doctor”, about four years ago. Say Liberty spokesmen, “It is selling like a single.” The firm had ordered 250,000 jackets in front before the LP was issued. They have since ordered another 250,000 jackets.
Long in the works
The Chipmunks-Beatles LP has been in the thinking stage for a long time. A while back, the versatile and imaginative Ross Bagdasarian, whose record name is David Seville, did a takeoff on the English sound on a single record. He called the group The Bed Bugs. Not much happened with the record, mainly because teens aren’t interested in satire of their record heroes, but that’s when the idea to record The Chipmunks singing Beatles’ hits was born.
The Obvious appeal of the Chipmunks-Beatles LP is the power of the two names. In addition to that is the fact that the album is not a satire. The Chipmunks, those immediately identifiable electronic voices, sing all of the songs straight. This keeps them in good with their own youthful fans (often reckoned as ranging in age from three to seven) who also appreciate The Beatles. (Their appeal is much wider than that of The Chipmunks, ranging to the late teens, but it also reaches down to the tricycle and scooter set.)
Even before Bagdasarian started working on the Chipmunks album, requests were coming in from the field for Alvin, Simon and Theodore to do The Beatles hits. Since the album has come out and hit with such a tremendous impact requests are coming on from the field for the next album to be “The Chipmunks Sing The Dave Clark Five Hits” or the Rolling Stones or some other English group.
Even F. A. O. Schwartz
The Chipmunks LP is not only selling well in traditional record outlets and department stores and racks, but is getting action in outlets that do not usually carry records. F. A. O. Schwartz, the posh children’s toy store on New York’s Fifth Avenue, has ordered a substantial quantity of the LP. The Korvette chain has made the album a key display item. And Woolworth’s has made it the LP to be played on phonographs in record departments of its immense chain.
The most played bands in the album by the top radio stations to date are: “Do You Want To Know A Secret,” “All My Lovin’,” “Twist And Shout,” and “From Me To You.” However, at this time Liberty has no intention of issuing any of the bands as a single. “Why hurt our album sales?”, they ask.
Liberty-Imperial comeback
Smash sales of the Chipmunks-Beatles LP on Liberty is another giant step on the remarkable comeback trail of Liberty and its subsidiary label Imperial. Less than a year ago Liberty-Imperial was far down from its peak period of two and three years back. President Al Bennett had just bought the firm back from Avnet, the electronics firm that had purchased the company in 1962.
Since then Liberty has come back with hot releases with Jan and Dean’s “Dead Man’s Curve” and “Little Old Lady From Pasadena,” and Vic Dana’s “Shangri-La” and “Love Is All We Need.” On Imperial the firm came up with a smash with Johnny Rivers’ “Memphis.” On the album level Liberty has had solid acceptance with its new fall line, especially with its new Johnny Mann, Julie London, Martin Denny, and Si Zentner LP’s. The Johnny Rivers album “Memphis” Vol. II, is also doing very well. END
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Information, credit and news source: Music Business, August 29, 1964
