WKMH Becomes Former at New Radio WKNR
DETROIT — A four-way battle is shaping up in this market with the immediate changeover in programming at WKMH.
The Dearborn-based 5,000-watter has introduced a new set of calls, WKNR, several new airmen, and a radical switch from the soft sound in music to a “30 plus 1” format. Detroit will be one of the few markets where severe competition is taking place among three or more pop music stations.
The Knorr-owned outlet has been under the program doctoring of consultant Mike Joseph for many months. Soft standards had been the path for more than a year. WKMH (Now WKNR) was once the major pop music outlet in the market. Today a major fight is developing between the new WKNR, RKO’s 50,000-watter, CKLW (which recently added Tom Clay in the late p.m. slot to help accentuate their positive pop sound), WJBK, Storer-owned swinger, and WXYZ, the ABC-owned pop-rater.
Mort Crowley (KHJ defector) broadcasts 5 to 9 a.m. followed by the Motor City’s famous Robin Seymour in the 9 to noon slot. Jim Sanders is handling the noon to 3 shift with Gary Stevens hosting the 3 to 7 p.m. segment. Bob Green goes up to midnight and Bill Phillips holds the fort as the all-nighter. END
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Information, credit and news source: Billboard, November 16, 1963
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