From the MCRFB news archives:
DICK CLARK CITES GREED FOR BRITISH ACTS HERE
LOS ANGELES — “There’s nothing deader in Liverpool than the British beat sound and we’re sitting here hyping the hell out of it.” This is the impression Dick Clark has of the overlapping music-personal appearance business. The head of his own successful “Caravan Of Stars” teen show, Clark is irked about the supposedly successful impression left by visiting British rock and roll groups.
Take away the Beatles, and the “British imitators were never a box-office boom, although people thought they were,” Clark says. Clark’s desk is heavy with newspaper clippings of box-office disasters involving these British longhairs. He personally had felt the box-office bite twice, losing $9,000 on fiascos with the Animals in Columbus, Ohio and also in Norfolk, Virginia.
The apparent paradox of radio airplay strength and declining box-office appeal perplexes Clark. “These groups make the charts but audiences won’t pay to see them,” he charges. Business for Clark’s own operation was up 11 per cent this November over a corresponding period last year. While his shows continue their popularity with teen audiences, Clark feel the bad taste incurred by local promoters booking British groups hurt the entire road show business. “It’s been a blood bath for American promoters,” he says. Clark says the Pittsburgh promoter who handled his “Caravan” made $2,000 more than he did in handling the Beatles’ concert because of their great overhead and additional costs absorbed by the fine print for the U.S. tour bookings.
Clark’s nightly guarantee is “under $5,000” and consists of a string of popular hit artists, all carefully polished to work as a single unit. The executive says the British tours have been hastily put together, featuring one or two headliners and using poorly rehearsed local acts to fill out the bill.
Clark thinks the reason people have “snowballed” by the Redcoats is plain greed. He says promoters saw the success of the Beatles and “the thought of that green led them to grasp at the Rolling Stones, Animals, Searchers, etc.”
One California disc jockey who promoted several British concerts has vowed to “never again” enter the fray, Clark was told.
On a brighter note, Clark reports the college market will be opening for his teen caravan. Last year he only played three college dates, but so far requests indicate a new market for American Top 40 performers such as the one he has been showcasing around the country for several years now. END.
(Information and news source: Billboard; December 26, 1964).
