From the MCRFB news archives:
CKLW PULLING AWAY IN RATINGS; WKNR RANKS THIRD IN NEW RADIO POLL
DETROIT — The latest radio station having a lot of things going right is “the new” CKLW in Detroit. Now under the guiding programming hands of Paul Drew, The June-July Hooper Report showed CKLW with a total rate time period figure of 18.3 share, while WKNR dropped back with a 14.3. Leader was WJR with their Easy Listening format, but it looks like the Drew operation has made a cut into WKNR, long having been a dominating Detroit leader in the market since early 1964.
The other Detroit radio stations doesn’t even resemble coming even close to these three. The latest Hooper tally indicated that the Monday through Friday noon to 6 P.M. period, CKLW leads both WJR and WKNR. The same was reflected in the Saturday daytime hours specified throughout the week. The latest radio ratings for the Detroit market represents an incredible upsurge for CKLW since Drew processed the Bill Drake format earlier this year in March. END.
(Information and news source: Billboard; August 19, 1967).
