From the MCRFB news archives:
HOOPER RADIO RATINGS REPORT MARCH/APRIL 1970
DETROIT — The March/April Hooper has these total rated time figures: CKLW 19.4; WJR 12.2; WWJ 10.2. It’s to early to tell what WKNR will do, but in this rating WABX-FM has a 6 between 7-11 p.m. Sunday through Saturday, while WKNR had a 4.4. As for WCAR, which is the Ken Draper-consulted station, it’s still pretty far back, except for being second each Sunday during midday. WDEE is already fairly far ahead of WEXL, it’s new Detroit country competition. But the market seems to belong for the moment to Paul Drew, program director of CKLW, except when J.P. McCarthy is on the air mornings over at WJR. McCarthy has a 20.9 in the morning slot over CKLW, who holds a very close second during that same time-frame at 20.1. McCarthy is undoubtedly one of the best morning air personalities anywhere because there are few men indeed who could beat the Drake-consulted formula anywhere in the RKO radio chain. McCarthy, incidentally, is one of the speakers slated to make a presentation at the Billboard Radio Programming Forum to be held at the Waldorf-Astoria Hotel June 18 – 20 in New York. END.
(Information and news source: Billboard; June 6, 1970).
