From the MCRFB news archives:
WXYZ Single Promotes Station to Ad Prospects After Dropping Top 40
From the MCRFB Radio Jingles Archive, featuring:
WXYZ-AM 1967: The Good Life Jingles Package 1967
WXYZ-AM 1967: The Good Life Song (edit) 1967
WXYZ-AM 1967: The Good Life (Female) 1967
WXYZ-AM 1967: The Good Life (Male) 1967
DETROIT — WXYZ here is using a special record to showcase — for local clients as well as the Madison Avenue crowd — both its AM and FM sounds. One side of the 331/3 single heralds the Easy Listening music and the personalities — including Michelle and her sultry voice — on the FM stereo side. The flip side of the record showcase the personalities and the AM sound. Joe Bacarella, the station’s program director, describes “the sound of the good life” on WXYZ on the AM band.
The record, and a full-color brochure, is being hand-delivered to clients and potential advertising clients.
“Sound ideas sell,” is the first line in the brochure; it tells how the station tailored its identity jingles. Another section describes the “personality plus” side of the AM operation with photographs of the deejays, including a painting of the Martin and Howard duo deejay team newly on board, formerly out of Cleveland’s WKYC.
The FM side is promoted with a disclaimer as “entertainment with a flair” in the brochure. . . . the greatest names in entertainment will be heard on WXYZ: Sinatra, Belafonte, Peggy Lee, Les Elgart, Count Basie, Mancini, Herb Alpert and the Tijuana Brass, Roger Miller.” END.
(Information and news source: Billboard; May 6, 1967).
