A MCRFB news brief:
Deliberate Errors Sparks Contest Promotion
DETROIT — Station WXYZ pulled out a collection of over 500 hit records from 1957 through 1961 for a summer “Soundtacular” held here last week.
The big five-day salute to the recorded hits of the past five years was supported by newspaper advertising and a heavy schedule of radio and television announcements.
Working from a special list prepared by the WXYZ program department, the station’s six popular music personalities incorporated “Soundtacular” tunes into all programs.
The tunes and their year of popularity were deliberately identified incorrectly. Listeners were asked to listen for the errors and send corrections in.
Winner’s choice of a current popular hit LP, either by Connie Francis, Elvis Presley, Annette, Chubby Checker, Joanie Summers, Freddy Cannon or Shelly Fabare, along with a portable transistor radio, were awarded daily to contestants listing the most errors. END.
(Information and news source: Billboard; July 14, 1962).
