From the MCRFB radio news scrapbook:
All-Out Campaign Set Up for AMers
“Wherever You Go — There’s Radio” Is Slogan In Detroit Station’s Promotions
DETROIT, August 25 — An all-out cooperative campaign to promote AM radio institutionally is being launched, September 15, by seven Detroit stations is what is believed to be the first joint move of its kind. All appropriate media will be used, including radio itself (transcribed spots and station breaks) car cards, and newspaper advertising. The only field missing from the program is television.
The key slogan will be ” “Wherever You Go — There’s Radio.” The slogan has been widely used by several local stations during the past four weeks. It will be incorporated into all advertising and publicity used in the venture. Individual call letters will be kept out of such copy, although individual stations are expected to incorporate the slogan and campaign symbol in their own newspaper, trade and mail promotion.
Participating stations range from 250 to 150,000 watters and includes: WXYZ, WJR, CKLW, WWJ, WJBK, WEXL and WKMH. The only local station not participating is WJLB.
The Plan has been on the boards for several months and appears solidly grounded. The set-up calls for pooling of ideas, effort and money. The precise size of the budget remains a guarded secret, but it is being shared pro-rated among the stations according to own one-time Class A rate.
A system of changing chairmanship for the drive was set up by the steering committee of one member from each station. Hal Neal, advertising and promotion manager of WXYZ, was named chairman for the first 30-day period. END.
(Information and news source: Billboard; August 25, 1951).
