From the MCRFB NEWS archive: 1966
R&B MAKING DENT IN HOT 100 OUTLETS, INCLUDING KHJ LOS ANGELES, WKNR DETROIT, WMCA NEW YORK
NEW YORK — If anything dramatizes the vast popularity of R&B music today, it’s the increasing use of R&B records for programming by the nation’s Hot 100 format stations. The estimates of R&B play on pop rock ‘n’ roll stations range anywhere from between 10-15 percent in Denver to “close to 50 per cent” in Miami.
WSGN, in Birmingham, has a playlist featuring 30-40 per cent R&B oriented records,, said music director Dave Roddy. Dutch Holland, music director of WFUN in Miami, who considers the Supremes as R&B artists, says WFUN’s programming is close to 50 per cent R&B oriented records because “these records seems to be what’s happening at this time.” The Miami market has two R&B stations that influence the popularity of these records.
WKNR in Detroit has six or seven records on its top 31 playlist that are R&B in nature, said deejay Scott Regen. This was considered a fairly representative week’s playlist. However, WKNR and most Hot 100 stations across the nation consider such artists as the Supremes as pop artists; they’re no longer strictly R&B artists, they say because their sales are mostly in the pop field. So stations such as KHJ in Los Angeles, the No. 1 Hot 100 format station there, may be playing more R&B oriented records than the 15 per cent now estimated. Program director Ron Jacobs said he felt that the popularity of R&B music is growing.
KIMN in Denver is playing 10-15 per cent in R&B oriented records and program director Ted Adkins said this represents an unusual display of the popularity of the music as only about 5 per cent of the population in Denver is Negro. Even some of the monster hits in the R&B field in previous years never got off the ground in Denver, he said. But this year thus far, in 1966, has seen more R&B oriented records happening in Denver than ever before.
WMCA, New York, had a playlist last week on which about 20 per cent of the tunes were R&B oriented. END
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(Information and news source: Billboard; August 13, 1966)
