50 YEARS AGO! DETROIT RADIO DEEJAY RATINGS 1964

From the MCRFB NEWS archive: 1964

Detroit Radio Deejays by Rank / Standings

May 1964

 

 

 

R A D I O   R E S P O N S E   R A T I N G S   F O R   D E T R O I T 

DETROIT AREA: Fifth largest radio market.

Twelve (12) AM, thirteen (13) FM. One pop-contemporary, 1 standard-pop, 2 R&B,  1 C&W, 4 contemporary,  1 standard, 2 conservative.

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D E T R O I T   R A D I O    T O P   D E E J A Y S

FOR POPULAR SINGLES: DJ Rank; Call Letters; Percentage Total Points; Percentage 1st Place Votes

1. Bob Green WKNR: 28%   2. Lee Alan WXYZ: 20%   3. Gary Stevens WKNR: 17%   4. Dave Shafer CKLW: 11%   5. Marc Avery WJBK: 9%   6. Tom Clay CKLW: 8%   7. Joel Sebastian WXYZ: 7%

FOR POPULAR LP’S: DJ Rank; Call Letters; Percentage Total Points; Percentage 1st Place Votes

1. Joe Bacarella WCAR: 38%  2. Jimmy Launce WJR: 20%  3. Jim Wood WJR: 10%  4. Others: 32% (Dale McCarren WJR — Todd Purse WWJ — Don McLeon WHFI-FM — Bob Green WKNR — Ernie Durham WJLB)

FOR R&B: DJ Rank; Call Letters; Percentage Total Points; Percentage 1st Place Votes

1. Ernie Durham WJLB: 38%  2. Bill Williams WCHB: 23%  3. Joe Howard WJLB 21%  4. Harold Le Baron Taylor WCHB: 18%

FOR JAZZ: DJ Rank; Call Letters; Percentage Total Points; Percentage 1st Place Votes

1. Ed Love WCHD-FM: 40%  2. Jack Surrell WJLB: 32%  3. Jim Rockwell WABX-FM: 16%  4. Jerry Blocker (Tie) WCHD-FM: 6%  4. Don McLeod (Tie) WHFI-FM: 6%

FOR COUNTRY MUSIC: DJ Rank; Call Letters; Percentage Total Points; Percentage 1st Place Votes

1. Bill Sample WEXL: 82%  2. Tim Bowles WEXL: 18%

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THE RADIO RESPONSE RATINGS of stations and individual radio personalities have been determined by survey of local and national record promotion personnel, distributors and record manufacturers. Not a popularity poll, the ratings are based strictly on the comparative ability of the stations and air personalities to influence their listeners to purchase the singles and albums played on the air. The ratings likewise point up the music of all types in building audiences and creating the framework conducive to influencing the listener to purchase other products and services advertised on radio stations.

FORMAT GLOSSARY: “Contemporary” — Stations that play primarily singles and LP’s of a “rock-n-roll” and rhythm and blues nature. “Pop  Contemporary” — Stations that feature “rock-n-roll” programming current and stock singles and LP’s, excluding rock-n-roll and rhythm and blues in nature. “Standard-Pop” — Same as “Pop-Standard” with stations emphasizing standards to current pop singles. “Standard” — Stations programming current or stock versions of the old standards culled primarily from LP’s. Rock-n-roll and “teen sound” excluded. “Conservative” — station featuring primarily LP of a subdued nature in tone and performance. Background instrumental music. “Classical,” Country and Western,” Jazz,” “Rhythm and Blues,” “Ethnic” — Stations programming more than 50 per cent of their music in the above mentioned particular categories.

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(Information and news source: Billboard; May 16, 1964)

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