From the MCRFB news archive: 1964
STONES FIRST U.S. 11 CITY TOUR CAPS FINAL STOP IN BIG APPLE
NEW YORK — The record sales pickup of the Rolling Stones in the United States is attributed to London Records executives Herb Goldfarb and Walt Maguire to the British group’s recent tour here. Both Goldfarb and McGuire, in their capacity as sales-distributions manager, and pop artists and repertoire sales head, respectively, collaborated on an all-out promotion effort tied in with the Rolling Stones’ visit here — and it paid off.
The Rolling Stones album, according to Goldfarb, is pushing the 100,000 mark. Their first single release, “Tell Me,” hit the best-selling charts and sparked the release last week of a follow-up single, “Not Fade Away,” which according to them, “is already on its way.”
In conjunction with the Rolling Stones U.S. tour, London applied a variety of merchandising techniques, to help spark sales of their disks. The company spread around the country with window streamers, easels, special disk jockey kits, stickers, buttons, etc., to build and generate more interest in the Rolling Stones. Both Goldfarb and Maguire admit that it added to a hefty coin outlay but with the disk orders coming in a steady rate, it has turned out to be a profitable investment.
The Rolling Stones have been touring the U.S. since June 1 and wound up with two of their appearances at New York’s Carnegie Hall Last Saturday, June 20. The British band was due to leave for home the following day. END
(Information and news source: Billboard; June 27, 1964).
