From the MCRFB news archives: 1969
DETROIT — Motown Records is moving into its own cassette tape operation, including packaging, merchandising, and distribution, beginning Monday, September 1.
RCA will duplicate Motown’s new cassette product, with Ampex, the previous cassette licensee, duplicating only reel-to-reel. Muntz Stereo-Pak will continue to duplicate Motown’s 4-track.
Motown’s initial cassette release under its own banner will be culled from catalog material. A fall production will emphasize new product.
The company will sell cassettes a $6.95, the same price as it’s 8-tracks, which it also markets and distributes.
Mel DaKroob, Motown national tape and album sales manager, said the increased emphasis on tape product is paying off. He feels 8-track sales this year will hit 3 million units. At the end of the first six-months of 1969, Motown’s 8-track sales increased 120 per cent over the same period in 1968. END
(Information and news source: Billboard; September 6, 1969).
