From the MCRFB news archives: 1967
Philco-Ford to Kick Off Hip Pocket Records, HP Portable Radio-Phonograph
![Philco Ford Hip Pocket Phonographs priced at $24.95. (Click image for larger view).](https://www.mcrfb.com/wp-content/uploads/2015/11/Philco-Ford-Hip-Pocket-Phono-1967-Ad-197x300.jpg)
PHILADELPHIA — Philco-Ford Corporation will kick off the promotion this fall of its new 45- r.p.m. Hip Pocket (HP) Records and mini radio-phonographs with a four-page, four-color ad insert in six trade papers and magazines. HPs will be featured in a separate consumer magazine campaign.
Hip Pocket Records, with a manufacturer’s suggested retail price of 69 cents, will have a best selling popular song on each side. They are flexible, wafer thin, pure vinyl and are only 3 7/8 inches in diameter.
Philco-Ford is featuring the records in combination with a solid-state radio-phonograph (Model 1376) weighing less than two pounds and listed at $24.95. Model 1376 has a six-transistor radio and a two-speed, single-play phonograph. It is battery-powered and AC adaptable.
The four-page advertisement will appear in Home Furnishings, Merchandising Week, Cash Box, Record World and Billboard.
Martin Grill, consumer spokesman for Philco-Ford, said the consumer magazine schedule promoting Hip Pocket Records will include full page advertisements in black and white in the November issues of American Girl, Co-ed, Ingenue, Scholastic Roto and Seventeen; and in the December issue of Teen.
The advertising campaigns will be backed up by major sales promotion and publicity efforts in prime markets, Grill said. END
![Philco Ford Hip Pocket Phonograph, ad spread, Seventeen Magazine, December, 1967.](https://www.mcrfb.com/wp-content/uploads/2015/11/Philco-Ford-Hip-Pocket-Records-Phonograph-MCRFB-1967.jpg)
(Information and news source: Billboard; October 21, 1967).
I was wondering what year Philco came out with the “A World’s Fair of Music in Stereo” collection of 6 Gold 33 1/2 RPM vinyl record box set?