From the MCRFB news archives:
Detroit and L.A. Record Sales Are ‘Happening Places’
By CLAUDE HALL
DETROIT — Detroit and Los Angeles are currently the best place in the nation in which to break a record. Both cities in the past six months, according to a special Billboard survey, have had eight records start there with a sales breakout, and have spread across the country to finally reach Billboard’s Top 100 Chart. In the case of Detroit, this include’s “Cool Jerk” by the Capitols on Karen Records, No. 7 this week, and “Oh, How Happy” by the Shades Of Blue on Impact Records which went to No. 12 and is No. 14 this week. Impact is a Detroit record label.
The eight-Detroit chart makers came from a total of 16 breakouts; the eight Los Angeles winners came from only 14. Chicago, New York and Detroit were the cities with the largest number of total breakouts — 16 each. But, of the New York and the Chicago breakouts, only six went on to reach the chart.
San Francisco, on the other hand, had seven records reach the chart from 15 original breakouts. San Francisco had the largest number of total breakouts — 20 — but five of these records happened first in other markets. Tying with New York and Chicago in number of breakout records that went on to reach the chart were Dallas, Miami and Pittsburgh.
In a similar survey last year, New York took all honors, not only having the most original breakouts — 17 — but having the most that reached the chart — 19. San Francisco had been second with 18 breakout that reached the chart. That survey encompassed nine months.
During the past six months, Atlanta had five record breakouts that reached the chart, Houston four, Milwaukee and St. Louis three each.
In all, there were 182 different records which were listed as breakout singles in 22 different markets between Billboard’s January 1 and June 25 issues. Of these, 81 had made the Top 100 Chart as of the current July 2 issue, another 26 record singles made the Bubbling Under category. The percent of of breakout single records making the chart was 45.1.
These figures do not include the big name artists like the Beatles, whose records generally break nation-wide immediately after release. Of the breakout singles, the two biggest hits to date have been “Elusive Butterfly” by Bob Lind on World Pacific Records, which started in Miami, and “Time Won’t Let Me” by the Outsiders on Capitol Records which started in Cleveland. Both records went to No. 5 on the chart. However, other records still moving up the chart like “Little Girl” (a San Francisco happening) by the Syndicate Of Sound on Bell Records, “Ain’t Too Proud To Beg” (Miami breakout) by the Temptations on Gordy Records, “Dirty Water” (a Miami breakout) by the Standells, on Tower Records, “Along Comes Mary” by the Association on Valiant Records (a Los Angeles breakout) still stand an excellent chance of doing as well on the charts. All four of these former regional breakouts are in Billboard’s top 20 with a star, indicating heavy current record disk sales.
Without doubt, the crown for taking the longest to happen goes to “Sweet Pea” by Tommy Roe on ABC Records, appearing this week on Billboard’s Hot 100 chart at 37 with a star. The record was first listed as a breakout in Atlanta in the February 19 issue. More than two months later, in the April 30 issue, it was a breakout in Miami. The May 21 issue showed it as a sales breakout in both the Dallas-Ft.Worth area and in Memphis as well. On June 4, it was a breakout in both Milwaukee and the Minneapolis-St. Paul area. All this before “Sweet Pea” finally began to happen big.
Some records, in spite of being sales breakouts in other markets, never really make it. “Second Hand Man” by the Back Porch Majority on Epic Records had sales breakouts in Houston, Dallas-Ft. Worth and Chicago, but only went as high as No. 135 in the Bubbling Under category. “Don’t Stop Now” by Eddie Holman on Parkway Records broke out in sales in Los Angeles, New York and Pittsburgh, but failed to make it elsewhere in other major markets. “Mr. Moon” by the Coachmen on Bear Records broke in Minneapolis-St. Paul, Milwaukee and San Francisco but only went high as No. 114 in the Bubbling Under category. “I Dig You Baby” by Lorraine Ellison on Mercury Records had the same fate.
Some markets didn’t fare so well in ratio of success with breakouts. Although a total of 15 different records had sales breakouts in Baltimore — 13 of which happened there first — only two went on to make the 100 chart, one an Al Martino record which went as high as No. 30. END.
(Information and news source; Billboard Magazine; July 2, 1966).
