REAL MEN OF GENIUS * Mr. Athletic Groin Protector Inventor * BUD LIGHT
–-BUD LIGHT PRESENTS—
“Mr. Athletic Groin Protector Inventor“
REAL MEN OF GENIUS
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign began in 1998 under the title Real American Heroes with 12 radio spots.
The singing was done by Dave Bickler, the lead singer of the band Survivor, known for such songs as “Eye of the Tiger” from the 1980s. The humorous, yet seriously spoken, commentary was done by voice actor Peter Stacker.
While never officially canceled, funding for the ads was cut in June 2008.
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(Source: Real Men of Genius; Wikipedia)
