—PILLOW TALK—
Romance, Ratings, and Radio
_______________
IN THIS March 20, 1987 page from Radio & Records, former WNIC Program Director Dave Ervin (Chicago; WCLR) and then-current WNIC programmer Joel Lind both weigh in on the success of the Pillow Talk concept in radio from its beginnings at WNIC (Detroit market) under Alan Almond (WMJC) to its current Pillow Talk host on WNIC 100.3, Johnny Williams.
Extending beyond the Detroit market, The ‘Pillow Talk’ concept has largely generated respectable evening audience shares in several markets around the country. Similarly, the Detroit-based “romance” format found their place on FM radio in Chicago, St. Louis, Pittsburgh, Kansas City and Tampa.
The published R&R article was copied and made available to the entire WNIC staff by program director Joel Lind at the time, of which I retained and have kept my copy, featured above.
RADIO & RECORDS
March 20, 1987
— A MCRFB VIEWING TIP —
ON YOUR PC?To fully appreciate this Radio & Records feature click on images 2x and open to second window. Click image anytime to return to NORMAL image size.
Click your server’s back button to return to MCRFB home page.
The above featured article was digitally imaged by Motor City Radio Flashbacks
ON YOUR MOBILE DEVICE? Tap on featured article. Open to second window. “Stretch” article across your device screen to magnify for largest print view.
