THE VELVELETTES * V.I.P. (Motown) 1965
From the MCRFB NEWS archive: 1967
At Motown ‘Quality Control’ Opportunities Granted as Artists Critique Talents, Projects Inside Gordy’s Stables
LOS ANGELES — At Motown Records one can be an executive and an artist at the same time. Smokey Robinson and his three associates who work as the Miracles outside the environments of Motown s Detroit headquarters, are three such executive/artists.
Robinson is a producer and vice-president with the company. Bobby Rodgers and Pete Moore work in quality control. Checking sound quality, and Ronny White spends his “white collar” time with Jobette Music, auditioning tunes and distributing songs among the firm’s own talent.
The Miracles have been with Motown since its inception. Because they are salaried employees with important posts, the quartet limits itself to three – week personal appearance junkets. The major change in the Miracles act is that Robinson’s wife Claudette doesn’t travel with the group anymore.
Robinson classifies the company as a “family affair” in which many people work on projects. While he has auditioned and recorded sessions by a number of the
label’s top acts, he says it’s not unusual for several producers to work on an album project.
On the first Saturday of each month, Motown holds open auditions. A number of producers are assigned to attend the sessions and select the top representatives.
At Motown, Robinson contends, everyone listens to everyone. Martha of Martha and the Vandellas was a former company secretary, given an opportunity to perform. The company maintains its own artists’ development school where state presence and presentation are taught. For two years Lon Fontaine ran the operation; now Harvey Fuqua and Johnny Bristol handle the “kick, turn, and smile” school. END
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(Information and news source: Billboard; February 11, 1967)