WDEE-AM: DETROIT COUNTRY MUSIC TOP 40! 03/08/76

WDEE MODERN COUNTRY SURVEY March 8, 1976

BIG “D” COUNTRY MUSIC NO. 01 * WAYLON and WILLIE

WDEE MODERN COUNTRY SURVEY March 8, 1976

BIG “D” COUNTRY MUSIC NO. 02 * MERLE HAGGARD

BIG “D” COUNTRY MUSIC NO. 03 * LARRY GATLIN

BIG “D” COUNTRY MUSIC NO. 04 * WILLIE NELSON

BIG “D” COUNTRY MUSIC NO. 05 * T. G. SHEPPARD

WDEE MODERN COUNTRY SURVEY March 8, 1976

BIG “D” COUNTRY MUSIC NO. 06 * DON WILLIAMS

THE BIG “D” RADIO 15. 41 YEARS AGO THIS WEEK

The Top 40 country hits in Detroit. Featuring the ‘Top 6’ off the survey. As tabulated by WDEE 1500, for the week beginning, March 8, 1976.


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A SPECIAL THANK YOU

In Memory of George Griggs

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Above WDEE music chart courtesy of Mrs. Patty Griggs and the George L. Griggs estate.



“DETROIT’S MODERN COUNTRY MUSIC STATION”


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DETROIT WDEE RADIO ’74 NEWSPAPER AD FLASHBACK!

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Monday, November 11, 1974

A DETROIT RADIO BACK-PAGE AD

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DETROIT FREE PRESS: “The Nicest People Live Here”

(Above WDEE ad courtesy freep.com newspapers archive. Copyright 2016; Newspapers.com).

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DETROIT’S MODERN COUNTRY MUSIC! WDEE: O7/17/78

WDEE 1500 AM July 17, 1978
WDEE 1500 AM July 17, 1978
WDEE 1500 AM July 17, 1978
WDEE 1500 AM July 17, 1978

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Above WDEE music chart courtesy of Mrs. Patty Griggs and the George L. Griggs estate.


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DETROIT COUNTRY WDEE FOLLOWS THE SWING . . . OCTOBER 31, 1970

Motor-City-Radio-Flashbacks-logo-2015From the MCRFB NEWS archive: 1970

Detroit WDEE Seen Setting Template for Country Radio Programming in Decade

 

 


 

NASHVILLE — The format of WDEE in Detroit is not focused just on acquiring the local country music audience of the city, but “the continuing swing of people to country music,”  Chuck Renwick, national program director to Storer Broadcasting, told an audience here of radio executives during an annual broadcaster’s meeting of the Country Music Association. The CMA
meeting was held here Saturday (October 17) in conjunction with the yearly birthday celebration of radio station WSM.

WDEE Radio 15 (mid-'70s logo)
WDEE Radio 15 (mid-’70s logo)

“We’d heard of so many radio stations doing variations of country music that we felt there was no right way or no wrong way,” Renwick said. He pointed out that Storer was a little reluctant to take the station country because of its failure with KGBS in Los Angeles with country music programming, but that “we’d got some experience programming country music on WCJW-FM now playing in
Cleveland.”

At the outset, WDEE was programmed record for record until the air personalities got better acquainted with the format; now they build their own shows. A most important factor in building not only a stronger rapport type with country music, but with their audience, is that deejays get on the phone with listeners for 25 -30 minutes after they go off the air. This also builds up a person -to-person relationship with the listeners, Renwick said. He spoke of consistent flow of information, kept brief, aired on the station and played tapes illustrating not only the sound of WDEE, but its jingles, personalities, and music playlist.

In Back Door

Also speaking on programming during the session was Bill Ward, general manager of KBBQ in Burbank (Los Angeles). Ward said that 95 percent radio stations now playing country music “came in the back door . . .  they’d tried everything else.” He said that all three of the last stations he’d worked with were this type . . . and that all became successful with country music. The best type of air personality for today’s country station, he felt, was a Top 40 jock out of the midwest because “they grew up in a country environment and know how to pronounce Red Sovine’s name, and know who Bob Wills is.”

He felt that the typical rock format is about as refined as you can get it and that the same thing is happening in country music today. But perhaps country radio stations “ought to take stock – pay some dues -make an investment back into country music in general.”

Irving Hill, general manager of WCMS in Tidewater, Va., spoke of consulting with two radio stations, both in the major 50 markets of the nation, and found that the manager not only didn’t like country music, but didn’t listen to his own
station.

Dan McKinnon, owner of KSON in San Diego, talked of various management problems at the government level then later delved into editorials, pointing out that the on-the-air broadcast of an editorial is only 20 percent of the work; KSON also mails out copies of its editorials to some 500 congressmen, business leaders, and members of the press. He also spoke on a KSON drug-abuse project.

Ads Raise Sales

Bill Hudson of Bill Hudson and Associates, spoke on how effective use of billboard advertising boosts spot sales on WKDA in Nashville. The station features client’s ad along with a station promo on various billboard signs in town. This some method can be used effectively with bus posters, he said.

Dorothy Kuhlman, promotion and publicity expert from station
WHOO, detailed all of the various promotional methods used by the Orlando station, both on-the-air and off-the-air. Moderator George Crump, president of WCMS in Tidewater, Va., said there was a possibility of a second yearly CMA radio meeting, if members wanted it. END

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(Information and news source: Billboard; October 31, 1970)


WDEE Country Survey logo (MCRFB) 1974.

WELCOME TO THE BIG D COUNTRY! * 1970 * WDEE-AM RADIO 15 (Jingle)

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WJR HOLDS NO. 1 SPOT IN A.M. OVER NO. 1 CKLW . . . JUNE 6, 1970

From the MCRFB news archives:

HOOPER RADIO RATINGS REPORT MARCH/APRIL 1970

 

 

 

 

Detroit WJR-AM morning ace J.P. McCarthy. (Click on image for larger view).

DETROIT — The March/April Hooper has these total rated time figures: CKLW 19.4; WJR 12.2; WWJ 10.2. It’s to early to tell what WKNR will do, but in this rating WABX-FM has a 6 between 7-11 p.m. Sunday through Saturday, while WKNR had a 4.4. As for WCAR, which is the Ken Draper-consulted station, it’s still pretty far back, except for being second each Sunday during midday. WDEE is already fairly far ahead of WEXL, it’s new Detroit country competition. But the market seems to belong for the moment to Paul Drew, program director of CKLW, except when J.P. McCarthy is on the air mornings over at WJR. McCarthy has a 20.9 in the morning slot over CKLW, who holds a very close second during that same time-frame at 20.1. McCarthy is undoubtedly one of the best morning air personalities anywhere because there are few men indeed who could beat the Drake-consulted formula anywhere in the RKO radio chain. McCarthy, incidentally, is one of the speakers slated to make a presentation at the Billboard Radio Programming Forum to be held at the Waldorf-Astoria Hotel June 18 – 20 in New York. END.

 

(Information and news source: Billboard; June 6, 1970).

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