From the MCRFB news files: 1963
DETROIT’S MOTOWN ACTS ROLLING
NEW YORK — Big touring pop record acts appear to be in for a sustained period of success, according to all current indications. At the time of peak interest in rock and roll in the late 1950s, such packages as Irvin Feld’s ‘Biggest Show Of Stars were terrific grossers.
Later, as the character of the pop scene begin to undergo several refinements, the pop tour seemed to suffer. The grosses dwindled as too many tried their hand in booking the shows, thus overcrowding the field, with poor promotion behind most of them. The payola inquiry at various governmental levels also played its role in de-popularizing the rock and roll package at the time.
Now, however, three big touring troupes have just been completed or are about to complete lengthy sessions on the road in all cases. Bigger plans are in the making for next year, and in at least one case, the troupe will undertake a similar type of tour in the European Continent.
Captain Clark
Deejay Dick Clark has been at the helm of two highly successful tours this fall under the banner “Caravan Of Stars,” a joint project of Clark and the William Morris Office of Music department, which is headed up by Rosalind Ross.
The current 31-day Clark tour embarked early in November and concluded Sunday night, December 8 in Norfolk, Virginia. The Clark package grossed over $35,000 in its first three dates on the most recent swing and featured Bobby Vee, Brian Hyland, Jimmy Clanton, Linda Scott, The Essex, The Jaynettes, The Ronettes, Little Eva, The Dixie Belles, Dale and Grace, Joe Perkins, Donald Jenkins and the Delighters, The Dovells, Paul and Paula, The Tymes and Jeff Condon.
Clark took a similar entourage out last July and in 19 dates the package grossed nearly $500,000. Plans have already been set in motion for a third Clark package tour to hit the road for a month starting next March 28 for the Easter season.
Feld himself remains a kingpin in the rock tour picture, just as he was some years back, having closed one of his most successful big-money tours of all. His “Biggest Show Of Stars,” fall edition, has just closed a 28-day run playing big auditoriums in numerous major markets, featuring James Brown and the Famous Flames, as the leading headliner. The all-Negro package, which included such acts as Marvin Gaye, Martha and the Vandellas, Doris Troy and the Drifters, among others, played major showcases like the Muninciple Auditorium, Norfolk; The Mosque Theater, Richmond; Kiel Opera House, St. Louis, and the Sam Houston Coliseum, Houston. The show “did very well,” according to Feld.
At the New Civic Center, a 13,000-seater in Baltimore, the show sold out at a ticket scale of $1.75 to $3.75, with, in Feld’s words, “several thousands were turned away.” Feld has already blueprinted a spring edition to hit the road for the Easter season next April and may for 45 days. Again headlining the indomitable James Brown and the Famous Flames. Brown’s “James Brown Show” album on King Records has been a best-seller on the album charts for a number of months.
Motown Rolling
Meanwhile, Motown – Tamla Records in Detroit, has just closed a highly lucrative tour for its Motor Town Revue, headlining a flock of stars on the two labels. The six-week tour played to capacity houses on close to half its dates. According to Esther Edwards of Motown, the tour concluded November 16 and 17 at the Fox Theater in Detroit, with standing room only audiences for eight shows over the two days. The total $42,000 gross represented the largest box office gross for two days in the past five years for the theater. The package featured The Miracles, Mary Wells, The Marvelettes, Kim Weston, The Contours, the Temptations, and on some dates, Little Stevie Wonder and Martha and the Vandellas, and included on stage Choker Campbell and his Orchestra Band. “We plan to send a tour out at least once a year,” Miss Edwards said.
In addition, Motown Records will send out a similar tour package of its own acts to Europe next spring, probably during April and May, 1964. END.
(Information and news source, Billboard; December 14, 1963).
