From the MCRFB NEWS archive: 1966
DETROIT — Tamla-Motown Records has joined in with Detroit radio stations in a current stay-in-school campaign. Berry Gordy, president of the record company, provided artist Brenda Holloway, musical arrangers, musicians, studios and recording staff for a record of “Play It Cool, Stay In School.”
The song was written and recorded three years ago by Jimmy Clark, music director of WJR. WJR then contributed recording facilities and staff to distribute Clark’s version free.
This time, WXYZ is pressing the records and distributing them to Detroit radio stations and radio stations, schools and organizations all over the nation. The campaign was originated by the Women’s Advertising Club in Detroit. END
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(Information and news source: Billboard; August 6, 1966)
BRENDA HOLLOWAY
