From the MCRFB NEWS archive: 1967
LOS ANGELES — RKO General Broadcasting has hired Bill Drake, its programming consultant for two Coast stations, for its remaining radio properties, according to reliable sources.
Drake, who currently guides the programming of top 40 stations KHJ locally and KFRC, San Francisco, will immediately take up the assignment to oversee and modify: CKLW, Detroit; WRKO, Boston; WOR-FM, New York; WGMS, Washington, D. C., and WHBQ Memphis.
Drake will initially concentrate on Detroit and Boston first. He has yet to visit and study the two markets, hence immediate personnel changes at the two stations is questionable.
Save for WTMS in the nation’s capital, all the stations are rockers, with WOR-FM an all stereo operation. Drake will also become involved at a later date with WOR-AM, the city’s leading all- conversation money and middle-of-the-road operation which apparently has been doing fairly well.’
Known for his “subliminal” approach to programming, whereby ingredients are strategically pieced within the broadcast hour. Drake will come up against WKNR in Detroit and both WBZ and WMEX in Boston. In Memphis he faces Plough’s WMPS plus a strong r &b operation -WDIA. END
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(Information and news source: Billboard; July 15, 1967)
