The Animals’ Arrival Here Opens New York’s Paramount Theater with 10-Day Engagement
NEW YORK — The British invasion of the U. S. continues this week with the arrival of the Animals, new group clicking on the MGM label with “House Of The Rising Sun.”
The boys are here for a 10-day engagement at the Paramount Theater (NYC) that begins Sept. 4. The theater, now closed, will reopen for this special engagement. The package is being promoted by Marty Kummer. The Animals consists of John Steel (drums), Eric Burdon (vocals), Charles Chandler (bass guitar), Alan Price (organ) and Hilton Stuart Patterson Valentine (guitar).
High-powered press action is being prepared for the boys via the offices of MGM through Sol Handwerger, and indie publicists Mal Braveman and Bob Perilla. It will culminate at the Delmonico Hotel on Sept. 3.
The boys also have been set for an MGM movie, “The Swinging Set,” and footage for the picture will be shot during their engagement at the Paramount. Sam Katzmzn is producing the film. END
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Information, credit and news source: Billboard; September 5, 1964
