CKLW RKO GENERAL: TOBY DAVID! A 1961 RADIO 8-0 TRADE AD

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By 1961, Toby David was a 25 year Detroit radio veteran, since having first been hired as a 21 year-old to do zany character voices in comedy and program frolics on Joe Gentile’s morning show at CKLW in 1935.

After 5 years at CKLW, he left for WMAL in Washington D.C. for his own morning show. Several years there, David made his move for mornings on WJZ in New York (an NBC affiliate) where his show was syndicated over the NBC Blue Network, coast-to-coast.

In 1946, David returned to Detroit, landing on WJR hosting three different programs there throughout the broadcasting day. After his stint at WJR, he left for WWJ as a side-kick morning man to Minnie Joe Curtis in the mornings.

In the early-1950s, CKLW legendary morning man Joe Gentile left CKLW for WJBK. Upon hearing of Gentile’s exit, David contacted the station manager at CKLW (he had previously worked under at CKLW eight years earlier) and was hired back with his own morning show throughout the 1950s.

By the late-1950s, Toby David also had his own show on CKLW-TV (Windsor, Ontario) doing a children’s program as Captain Jolly on Channel 9.

Long-since having been retired from radio (1964), Toby David died of a heart-attack, in Mesa, Arizona, September 1994. He was 80.

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Credit and source information: ‘Rockin’ Down The Dial’, by David Carson Momentum Books Ltd., Troy, MI. Copyright 2000

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CKLW Toby David, circa 1951.

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