ROYAL RADIO: LOCAL PROMOS SPURS STEREO 8 SALES . . . JULY 1, 1967

Motor City Radio Flashbacks logo (2015)From the MCRFB NEWS archive: 1967

8-Track Sales at Royal Radio Rises Through Detroit Radio Ads

 

 

 

 

 

DETROIT — “The Stereo 8 is still just a baby,” said Mrs. Lowell Bennett of Royal Radio in Royal Oak, a Detroit suburb. Mrs. Bennett, who with her husband and another partner, Harry Showers, has been selling 4- and 8-track stereo cartridges for the past year-and-a-half.

Sale of the stereo 8 cartridge has completely overwhelmed the sale of 4-track tapes at the store. But the total cartridge business at Royal Radio is still a small percentage of the total business. They also sell stereo tape players for car and home, radios, televisions, intercoms, car radios and record players, and other electronic equipment.

A 1966 Ford Motor Company ad for 8-track automobile players. (Click on image for largest view).
AN EARLY 1966 Ford Motor Company dealership notice promoting their new automobile 8-track cartridge player. (Click on image 2x for largest view).

The store sells an average of 400 8-track cartridges a week and at present has over 1,000 tapes in stock. Mrs. Bennett says they are constantly building up their inventory. Their bookkeeping indicates their inventory that they haven’t been hurt at all by carrying a large inventory.

The biggest selling tapes are Herb Alpert, Frank Sinatra and semi-classical music, Mrs. Bennett said. This reflects the buyers. “It’s not the real young people who buys tapes,” said Mrs. Bennett. The people who buy the most of our tapes are past 21.”

In her opinion, teenagers are still buying 45 rpm records since they can get the one song they want for less money than a tape cartridge costs.

The store has found radio advertising to be quite effective. They buy about 25 to 30 one-minute spots per week although all are not for the tapes exclusively.  Currently they are advertising on WOMC, an FM station; WXYZ, easy listening; WEXL, the only country station covering the Detroit market. They have also used CKLW, a top 40 station.

Mrs. Bennett has discovered that WEXL is one of the best stations for the store’s advertising. The station has a “country club” and members entitles them to a 10% discount at Royal Radio. These listeners buys a lot of tapes, mostly country music, at the store.

Royal also advertises in the Royal Oak Daily Tribune with lists of tapes available and special 10% off sales.

In their ads Royal does not list their 4-track stereo tape cartridges since they are not interested in building up that business. Mrs. Bennett feels that eventually that 8-track will completely replace 4-track.

To promote the sales of stereo-8 cartridges the store works closely with automobile dealers in the area. They contact the dealers to let them know what the store carries. In some cases, local dealers did not know about the cartridges. The store also sells stereo-8 cartridges wholesale to the automobile dealers who stock them in their showrooms.

Mrs. Bennett believes that the tape cartridge market language is something that needs developing.  At present the store can special order them, but she thinks more work needs to go into building up a market for them.

As far as the total stereo-8 cartridge scene goes, Mrs. Bennett said, “We’re working very hard to develop this part of our business because there is good potential there.” END

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(Information and news source: Billboard; July 1, 1967)


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A MCRFB NOTE: Check out our WXYZ-AM BACK ON THE RADIO WITH: JIM HAMPTON (July 27, 1966) featured today — as an audio attachment added with this ‘Royal Radio’ post on Motor City Radio Flashbacks. You’ll note the show was sponsored by none other than ROYAL RADIO “The House of Modern Sound” on WXYZ 1270 — it’s summertime with Jimmy Hampton on the radio with “The Detroit Sound,” 1966!


Royal Radio. The vacant building today, that was formerly Royal Radio on Main in Royal Oak, Michigan.
THE VACANT BUILDING as it stands that was formerly Royal Radio. Property situated at 612 N. Main Street (between 11 and 12 Mile Rd.), Royal Oak, Michigan. (Click on image for larger detailed view).

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50 YEARS AGO: DISK ARTISTS TAKE TIME OUT FOR A CAUSE . . . APRIL 10, 1965

Motor City Radio Flashbacks logo (2015)From the MCRFB news archive: 1965

’65 Selma to Montgomery March Includes —

Harry Belafonte, Bob Dylan, Pete Seeger, Bobby Darin, Chad Mitchell, Tony Bennett, Joan Baez and More

 

 

 

 

MONTGOMERY — A million dollars’ worth of recording talent entertained the rapidly swelling crowd of voting rights marchers on the grounds of the City of St. Jude School here on the eve of the final leg of the Selma-to-Montgomery trek.

Mounting a temporary platform erected on coffin crates were civil rights entertainment committee chairman Harry Belafonte, Sammy Davis, Tony Bennett, the Chad Mitchell Trio, Odetta, Joan Baez, Billy Eckstein, Pete Seeger, Ella Fitzgerald, Lena Horne, Dick Gregory, Bobby Darin; Peter, Paul and Mary and others.

The ailing Mahalia Jackson was unable to attend but wired personal greetings.

Harry Belafonte, photographed in  Montgomery, Alabama. March 25, 1965. (Click on image for larger detailed view).
Harry Belafonte, NAACP activist Roy Wilkins (center in hat), photographed passing through the Montgomery black district en route to the Alabama State Capitol, March 25, 1965. (Click on image for larger detailed view).

Predominant on the program was the body of haunting song identified with the “movement.”

The following morning many of the recording artists marched into Montgomery with the 25,000 and staged another rousing concert on the steps of the Alabama State Capitol.

As the column of marchers moved out of the Negro district and into the downtown Birmingham, stern-faced onlookers lining the route caught sight of Mary Travers, Harry Belafonte, James Baldwin, Chad Mitchell and Lena Horne and grabbed for cameras.

For the entertainers on the scene, it was not the first instance of identification with the “movement.” Nor is show business involvement in the rights struggle likely to abate.

As previously been reported last week, a veritable who’s who of the entertainment industry — some 60 stars — was to appear April 4 at New York’s Majestic Theater in a benefit for the late Rev. James Reeb’s family, the Voters Education Program of the Southern Christian Leadership Conference and the Scholarship, Education and Defense Fund of the Congress of Racial Equality.

The sponsoring committee was sprinkled with top recording industry executives.  END

Belafonte, Leon Bibb, and Joan Baez sing on the capital steps in Montgomery (photo by Matt Herron; click on image for largest view))
Singer and rights activist Harry Belafonte, Leon Bibb, and Joan Baez sing on the capital steps in Montgomery. (photo by Matt Herron; click on image for largest view).
The scene at the Alabama State Capitol in Montgomery, March 25, 1965.
Marchers, united behind Dr. Martin Luther King, Jr., converge at their final point of destination. The Alabama State Capitol in Montgomery. March 25, 1965.

(Information and news source: Billboard; April 10, 1965).

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LOST IN THE ’50S: THIS WEEK! THE HONOR ROLL OF HITS!

BILLBOARD Honor Roll Of Hits 04-27-57 (MCRFB cropped)

AMERICA’S WEEKLY HIT PARADER: THE NATION’S TOP TUNES INDEX

 ROUND AND ROUND * Perry Como * BILLBOARD (No. 02) 4/17/1957

BILLBOARD Honor Roll Of Hits 04-27-57 (MCRFB2)  AMERICA’S WEEKLY HIT PARADER: THE NATION’S TOP TUNES INDEX

 MAMA LOOK-A BOO BOO * Harry Belafonte * BILLBOARD (No. 18) 4/17/1957

BILLBOARD Honor Roll Of Hits 04-27-57 (MCRFB cropped)

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FORD WILL OFFER MOTOROLA TAPE UNITS IN 1966 CARS . . . APRIL 10, 1965

Motor City Radio Flashbacks logo (2015)From the MCRFB news archive: 1965

 

 

 

 

 

 

NEW YORK — The Ford Motor Co. is scheduled to offer stereo cartridge playback units as optional sound equipment in its 1966 models, Billboard learned last week. Motorola will go on production in June on stereo tape players designed for installation in the Ford lines, it was also learned.

A Riverside automatic stereopak cartridge car player from the latter 1960s. Plays 4-track or 8-track cartridge tapes. (Click on image for large detailed view).
8-TRACK FLASHBACK: A Riverside automatic stereopak cartridge car player. Model from 1968. Plays both 4-track or 8-track cartridge tapes. (Click on image for large detailed view).

This was revealed to Billboard by highly placed sources in Detroit who said that Ford will unveil its Motorola-built dash integrated tape units with its 1966 model cars.

These sources said that at this time it was not known whether the Motorola unit will be able to take as well the established four-track continuous loop cartridge. According to one top executive, Ford will follow a wait-and-see policy during the next few months to determine whether its equipment will be a compatible unit or eight-track only.

Depends on Acceptance

“A lot depends on market acceptance to Lear’s eight-track system,” he said. “If it takes off and it appears the one everybody is going for, Ford will stick to an eight-track playback. If the market seems to be divided, we’ll have to take to compatible route.”

In an exclusive report, Billboard last week revealed that RCA Victor has concluded an agreement with Bill Lear of Lear Jet whereby RCA will make its recording available for car and home in the Lear-developed eight-track stereo cartridge. It also revealed that Victor will unveil this system before the disk industry early next month, at time it will offer duplicate recordings for all labels in the Lear cartridge.

STEREO-PAK. 4-track or 8-track? By 1971 the 8-track would become the consumer's dominant format of choice. (Click on image 2x for largest detailed view).
8-TRACK FLASHBACK: Stereopak. 4-track or 8 track? By 1971 the 8-track would become the consumer’s dominant format of choice for Stereo 8 cartridges and players. Compact cassette tapes would overtake the 8-track format by late-1970s. Cassette tapes was first introduced in the U.S. in late-1964. (Click on image for largest detailed view).

The four-track continuous loop system use a Fidelipak-type and tape deck which employs a pinch-roller within the deck. This flips up into place to transport the cartridge-enclosed tape. The Lear eight-track continuous loop system include a pinch-roller within each cartridge.

Both systems operate operate at 3 3/4 ips. The number of tracks utilized (four vs. eight) is said to be of negligible difference, since those now in four-track claim they can easily produce eight-track tape. Basic difference between the two systems is not in the tracks but lies in the placement of the pinch roller — whether a single roller is situated within the tape deck or whether a separate roller is included in each cartridge assembly.

According to Billboard’s source (he prefers not to be quoted by name), it would cost considerably less to produce a single-system playback than the more sophisticated compatible machine.

The same wait-and-see attitude evident at Ford-Motorola was reflected by key record labels within the industry. Alan Livingston, Capitol Records president, told Billboard he was still hoping that a single system will emerge in this field. Livingston’s call for standardization was exclusively reported by Billboard in its March 20 issue.

Livingston said he was asking that research for the continuing improvement of the existing equipment be stopped, but would hope that various manufacturers would strive to constantly produce better playback units.

“All I want is that we settle on a system — whether it’s four-track or eight-track, or whatever — before the industry gets rolling on tape cartridges for car units,” Livingston said. “I would like to see us avoid another battle of the speeds if it can be done. We will be making cartridges for this field, and it would be best for all concerned that these cartridges be interchangeable from one playback to another.”

Livingston refused to state which system he personally prefers, and said he was so eager for standardization in this field “I’d even go along with a system I don’t like as well just to spare the market the confusion of having to stock multiple versions of the same recordings.” Livingstone told Billboard that Capitol intends to duplicate and market its own cartridges when it enters the field.

Bill Gallagher, Columbia Records vice-president in charge of marketing, told Billboard: “Columbia is following a policy of watchful waiting. We believe we have the most important music catalog in the industry. If a product form arrives on the scene that will give us an additional market for this great catalog, we will certainly market it in that form.”

A similar reaction came from Sid Goldberg, Decca’s sales vice-president, who said his firm “has been carefully watching this scene for sometime, but until it is established what the prevailing system will be, we will stay out of it. Once the system has been established and a market is still there, rest assured Decca will make its product and tape duplicating facilities available to that market.” END

A Lear Stereo Stereo 8 Player with FM advertisement from the latter 1960s. (Click on image for largest view).
8-TRACK FLASHBACK: A Lear Stereo Stereo 8 Player with FM advertisement from the latter 1960s. (Click on image for largest view).

(Information and news source: Billboard; April 3, 1965).

The Fidelipak 4 track continous loop tape cartridge and players. (Clickon image 2x for detailed view).
8-TRACK FLASHBACK: More tape options. The Fidelipac 4 track continuous-loop tape cartridge and 4-track car players were also available by mid-1960s, as described in this period feature. (Click on image for detailed view).

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RADIO’S INNOVATIVE: DR. RUTH | SEXUALLY SPEAKING

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Radio’s Most Innovative: “Sexually Speaking” with Dr. Ruth Westheimer

 

FRED JACOBS | MARCH 27, 2015

 

Fred Jacobs
Fred Jacobs

We’ve been showcasing innovators here in this space since last August, without a single sexual reference – until now. Sexually Speaking, featuring the most unlikely radio talent of all time – Dr. Ruth Westheimer – took on historic mores and standards in radio broadcasting – and turned them on their side. The story behind this innovative concept is an amazing example of risk-taking and being in-sync with a changing America.

It was the dawn of the ‘80s – and a new era in American sexual freedom. And of course none of that was on the radio. In September of 1980, WYNY, an Adult Contemporary station in New York City made the move, launching a 15-minute pre-recorded segment that aired on Sunday nights after midnight.

Dr. Ruth Westheimer (1)They called it “Sexually Speaking” featuring a German immigrant who had lived in Switzerland, Israel, and France before coming to the United States in 1956. Dr. Ruth Westheimer did not have a classic radio voice, but she had the expertise, the candor, and a disarming personality that made her a radio star. In a truthful, direct, and entertaining way, she truthfully answered blunt and honest questions about sex and sexuality that WYNY listeners called in.

It was compelling radio. I remember being in a bar in New York City one night when Sexually Speaking came on. The bartender tuned in WYNY and patrons listened to Dr. Ruth like it was an important Yankees game.

MCRFB NOTE: For the rest of this Jacoblog article by Fred Jacobs (March 27, 2015), please GO HERE.

WNIC-FM_100 (MCRFB)
LINKED TO JACOBSMEDIABLOG.COM FROM MOTOR CITY RADIO FLASHBACKS

‘Sexually Speaking’ w/ Dr. Ruth Westheimer was heard in Detroit on WNIC-FM 100.3 in the 1980s and 1990s.

A MCRFB ACKNOWLEDGEMENT 

A special THANK YOU also goes out to Fred Jacobs for granting, as was requested by Motor City Radio Flashbacks permission to print in part, portions of his March 27 article above, “Radio’s Most Innovative: ‘Sexually Speaking’ With Dr. Ruth Westheimer.” 

The Jacobs media logo and all photos presented herein strictly sole property of Fred Jacobs and JACOBSMEDIABLOG.COM. All rights reserved.

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M O T O R   C I T Y   R A D I O   F L A S H B A C K S

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NEW! THE 1965 WURLITZER REMOTE SPEAKER WALL BOX

Wurlitzer logo

Remember plugging  quarters, dimes and nickels in those beautiful, heavily-chromed, "personal" Wurlitzer mini-jukeboxes found in restaurants, diners, and bars back in the 1960s?
Remember flipping through the tune index and dropping quarters, dimes and nickels in those beautiful, heavily-chromed, “personal” Wurlitzer mini-jukeboxes found in restaurants, diners and bars, back in the ’60s?
The NEW Wurlitzer Speaker Wall Box (Billboard Ad) March 20, 1965 (Click on image 2x for larger detailed view).
Billboard magazine ad, March 20, 1965. (Click on image 2x for larger detailed view).

Jukebox Tag (MCRFB Freddie and The Dreamers.)

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