From the MCRFB news archives:
BRITISH BAND GENERATES INCREASED RECORD SALES POTENTIAL FOR LONDON RECORDS
NEW YORK — The record sales pickup of the Rolling Stones in the United States is attributed by London Records executives Herb Goldfarb and Walt Maguire to the British group’s recent tour here. Both Goldfarb and Maguire, in their capacity as national sales-distribution managers, pop artist and repertoire sales head, respectively, collaborated on an all-out promotion effort tied in with the Rolling Stones’ visit here — and it paid off.
The Rolling Stone album, according to Goldfarb, is pushing the 100,000 sales mark. Their first single release, “Tell Me,” hit the best selling charts and spark the release last week of a follow-up single, “Not Fade Away,” which according to them, “is already on its way.”
In conjunction with the Rolling Stone U.S. tour, London applied a variety of merchandising techniques to help spark sales of their disks. The company had distributed around the country Rolling Stones streamers, easels, special deejay kits with photos introduction and history of the band, buttons and stickers, posters to help build interest and promote further exposure in the Rolling Stones. Both Goldfarb and Maguire admit that the promotion had added up to a hefty coin outlay but with the disk orders coming in at a steady rate, the sudden push for the label’s English band and their sound has turned out to be a profitable investment.
The Rolling Stones have been touring the U. S. since June 1, and wound up their appearances with two shows at New York’s Carnegie Hall last Saturday, June 20. They were due to leave the United States returning to England on June 21. END.
Addendum: According to Wikipedia and the All Music websites, The Rolling Stones, subtitled England’s Newest Hit Makers, is the American debut album by the Rolling Stones, having been released by London Records on May 30th, 1964.
The track “Mona (I Need Your Loving)” was in the U. K. (Decca Records) early-1964 album version, but that title been removed and was replaced with “Not Fade Away” (the A-side of the band’s third U. K. release) in the U. S. (London Records) LP release. Upon its release, ‘England’s newest Hit Makers’ reached No. 11 in the U. S., and hit the RIAA gold standard for sales in albums, according to Billboard’s 1964 album charts.
According to Wikipedia, the Rolling Stones American debut album was the only Stones LP which had failed to place in the ‘top five’ on the Billboard Album charts to date.
(Information and news source: Billboard; June 27, 1964).
