From the MCRFB news archive: 1954
WHEN JUKEBOXES WERE GRAND —
Detroit Ops Approve 10c, 4-for-25c Play
DETROIT (November 13) — The switch to juke box dime play in this area, is scheduled for January 1, will probably offer music fans four tunes for a quarter, rather than the customary three.
This was indicated by early returns on the post card survey undertaken by the United Music Operators of Michigan. Results of the questionnaire will be used as a guide by the association in making the conversion.
Surprising were the numbers of returns received by non-members, according to Roy Small, conciliator of UMO. Small said that non-members indicated without a doubt their willingness to go along with the change, even offering contributions to the joint promotional fund to acquainted the public with the facts necessitating the move.
Of all the returns, only two indicated opposition to the program, he said.
Previous feelings by some operators against the change was removed when UMO announced plans for a large-scale public relations program, now in the preliminary planning stage.
Actual mechanical conversion of equipment to dime play is scheduled to start November 29, two days after the educational exhibit to be held jointly by juke box distributors at the Fort Wayne Hotel. END
(Information and news source: Billboard; November 20, 1954).
