From the MCRFB news archives: 1967
Philco-Ford to Kick Off Hip Pocket Records, HP Portable Radio-Phonograph
PHILADELPHIA — Philco-Ford Corporation will kick off the promotion this fall of its new 45- r.p.m. Hip Pocket (HP) Records and mini radio-phonographs with a four-page, four-color ad insert in six trade papers and magazines. HPs will be featured in a separate consumer magazine campaign.
Hip Pocket Records, with a manufacturer’s suggested retail price of 69 cents, will have a best selling popular song on each side. They are flexible, wafer thin, pure vinyl and are only 3 7/8 inches in diameter.
Philco-Ford is featuring the records in combination with a solid-state radio-phonograph (Model 1376) weighing less than two pounds and listed at $24.95. Model 1376 has a six-transistor radio and a two-speed, single-play phonograph. It is battery-powered and AC adaptable.
The four-page advertisement will appear in Home Furnishings, Merchandising Week, Cash Box, Record World and Billboard.
Martin Grill, consumer spokesman for Philco-Ford, said the consumer magazine schedule promoting Hip Pocket Records will include full page advertisements in black and white in the November issues of American Girl, Co-ed, Ingenue, Scholastic Roto and Seventeen; and in the December issue of Teen.
The advertising campaigns will be backed up by major sales promotion and publicity efforts in prime markets, Grill said. END
(Information and news source: Billboard; October 21, 1967).
