A MCRFB NOTE

— WNIC-FM 100 —

 

 

A staff memo from the desk of Joel Lind, WNIC programmer (1986-1988)

 

Latest Ratings Results

 

_______________

 

Johnny Williams joined the airstaff in late 1985 and was hired to replace Alan Almond (Pillow Talk; 7-12M) who left WNIC for WMJC (Candlelight) in November 1985.  

While I was employed there (1983-1987), Jim Harper, morning host and program director at WNIC, left for WDTX 95.5 in July 1986. Joel Lind, replacing Harper, was hired as WNIC station programmer in May, 1986.

This was a typical memo having affirmed the station’s quarterly ratings – congratulatory in scope – as was penned by the WNIC program director. Attached to the above memo as well was a letter written by a former WMJC listener to Johnny Williams of which Joel Lind alluded to in the memo (see below).

 

From the programmer. As it was 33 years ago. 100.3 FM WNIC . . . ‘Detroit’s Nicest Rock’.

 

 

On your mobile device? Tap over pages. Open to second window. “Stretch” across your device screen to magnify for larger print view.

 

 

 

---

 

—PILLOW TALK—

Romance, Ratings, and Radio

 

_______________

 

IN THIS March 20, 1987 page from Radio & Records, former WNIC Program Director Dave Ervin (Chicago; WCLR) and then-current WNIC programmer Joel Lind both weigh in on the success of the Pillow Talk concept in radio from its beginnings at WNIC (Detroit market) under Alan Almond (WMJC) to its current Pillow Talk host on WNIC 100.3, Johnny Williams.

Extending beyond the Detroit market, The ‘Pillow Talk’ concept has largely generated respectable evening audience shares in several markets around the country. Similarly, the Detroit-based “romance” format found their place on FM radio in Chicago, St. Louis, Pittsburgh, Kansas City and Tampa.

 

The published R&R article was copied and made available to the entire WNIC staff by program director Joel Lind at the time, of which I retained and have kept my copy, featured above.

 

 

RADIO & RECORDS

March 20, 1987

 

 

— A MCRFB VIEWING TIP —

ON YOUR PC?To fully appreciate this Radio & Records feature click on images 2x and open to second window. Click image anytime to return to NORMAL image size.

Click your server’s back button to return to MCRFB home page.

 

The above featured article was digitally imaged by Motor City Radio Flashbacks

 

 

ON YOUR MOBILE DEVICE? Tap on featured article. Open to second window. “Stretch” article across your device screen to magnify for largest print view.

 

---