Day: October 23, 2012

WAY-BACK DETROIT RADIO PAGES: CKLW WXYZ . . . MAY 24, 1947

From the MCRFB radio news scrapbook:

Detroit Jock Switch; Chase to CKLW, Slagle to WXYZ

 

 

 

 

 

DETROIT, May 17 — A major switch of local disk jockeys is slated for tomorrow, with Eddie Chase, famed for his Make Believe Ballroom for the past five years on WXYZ, moving to CKLW, with Johnny Slagle returning from New York to WXYZ to take his place.

Chase has developed one of the top jockey reputations in this territory and the move is a major surprise, although it comes after a few weeks after some speculation and rumors–vigorously denied–of a switch involving Russ Mulholland instead, a WJR jock.

New Twist for Slagle

Billboard May 24, 1947

Slagle, a former top staff announcer at WXYZ, left a year ago to work on network shows in New York. This is his debut as a jockey.

Chase’s opening on CKLW involves a heavy program, including a 75-90-minute afternoon period, a late Saturday night and a Sunday morning show. His advent is being well publicized by the station, notably in a series of recordings by such top orchestra band leaders as Carmen Cavallaro and Sammy Kaye, advising listeners that they would meet Chase on the new station Sunday. The Make Believe title of the show moves over to CKLW with Chase, who has long featured special recordings and direct guest appearances by recording artists on his shows. END.

(Information and news source: Billboard; May 24, 1947)

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WAY-BACK DETROIT RADIO PAGES: AM RADIO PROMOTED… AUGUST 25, 1951

From the MCRFB radio news scrapbook:

All-Out Campaign Set Up for AMers

“Wherever You Go — There’s Radio” Is Slogan In Detroit Station’s Promotions

 

 

 

 

DETROIT, August 25 — An all-out cooperative campaign to promote AM radio institutionally is being launched, September 15, by seven Detroit stations is what is believed to be the first joint move of its kind. All appropriate media will be used, including radio itself (transcribed spots and station breaks) car cards, and newspaper advertising. The only field missing from the program is television.

The key slogan will be ” “Wherever You Go — There’s Radio.” The slogan has been widely used by several local stations during the past four weeks. It will be incorporated into all advertising and publicity used in the venture. Individual call letters will be kept out of such copy, although individual stations are expected to incorporate the slogan and campaign symbol in their own newspaper, trade and mail promotion.

Participating stations range from 250 to 150,000 watters and includes: WXYZ, WJR, CKLW, WWJ, WJBK, WEXL and WKMH. The only local station not participating is WJLB.

The Plan has been on the boards for several months and appears solidly grounded. The set-up calls for pooling of ideas, effort and money. The precise size of the budget remains a guarded secret, but it is being shared pro-rated among the stations according to own one-time Class A rate.

A system of changing chairmanship for the drive was set up by the steering committee of one member from each station. Hal Neal, advertising and promotion manager of WXYZ, was named chairman for the first 30-day period. END.

 

(Information and news source: Billboard; August 25, 1951).

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